INACTIVE
Full-Time
Brand Marketing Lead
Eating disorder virtual treatment
Senior
Remote in USA
Required Skills
Management
SEO
Marketing
Requirements
- BA degree in Marketing, Communications or a related discipline
- 2-3 years of professional experience in a marketing role; startup experience preferred
- Demonstrated project management experience
- Work experience related to community engagement
- Experience in healthcare sector (preferred)
Responsibilities
- Events & Conferences:
- Spearhead digital events for consumer audiences (social media, webinars, workshops, support groups etc.)
- Support all marketing needs (content, booth materials, speaker support, etc) for consumer-facing conferences, including employer and payor
- Partner with nonprofits & strategic partners to plan and execute educational events
- Provide marketing support to all non-public family events led by the patient experience team
- Create reports for all data and insights from events
- Collateral and Content:
- Work with the creative and content teams on the creation of collateral and assets for all consumer marketing efforts (public and non-public)
- Support all payor marketing efforts with member audiences (email newsletters, co-branded articles, videos, etc.)
- Own website updates and content in collaboration with the content team
- Collaborate with other teams on marketing collateral requests they submit
- Campaigns and market expansion:
- Assist in marketing research efforts (consumer insight interviews, pilot testing, etc.)
- Lead execution and project management for all major campaigns
- Coordinate with email marketing manager to help implement any recurring consumer-facing email campaigns (new and existing)
- Create post-mortem reports for all campaigns
- Community engagement:
- Support all efforts for community outreach to nonprofits and strategic partners
- Leverage community partnerships to raise brand awareness and reach socializing campaigns, events, SEO backlinks,etc.)
- Own all influencer relationships, including outreach, negotiation, and project management
- Oversee the testimonial process, including outreach to families, interview coordination, legal release management, and translating testimonials into marketing-ready assets
Equip is on a mission to transform eating disorder treatment. The company has reimagined eating disorder care with evidence-based treatment built by experts in the field and people who’ve been there.
Company Stage
Series B
Total Funding
$113.7M
Headquarters
Carlsbad, California
Founded
2019
Growth & Insights
Headcount
6 month growth
↑ 16%1 year growth
↑ 62%2 year growth
↑ 218%Benefits
Flexible PTO & work hours
WFH or close to it
Home office stipend
Parental leave
Medical, vision, & dental
HSA & FSA
401k
INACTIVE