Brand Marketing Lead
Posted on 3/17/2023
Remote in USA
Experience Level
Desired Skills
  • BA degree in Marketing, Communications or a related discipline
  • 2-3 years of professional experience in a marketing role; startup experience preferred
  • Demonstrated project management experience
  • Work experience related to community engagement
  • Experience in healthcare sector (preferred)
  • Events & Conferences:
  • Spearhead digital events for consumer audiences (social media, webinars, workshops, support groups etc.)
  • Support all marketing needs (content, booth materials, speaker support, etc) for consumer-facing conferences, including employer and payor
  • Partner with nonprofits & strategic partners to plan and execute educational events
  • Provide marketing support to all non-public family events led by the patient experience team
  • Create reports for all data and insights from events
  • Collateral and Content:
  • Work with the creative and content teams on the creation of collateral and assets for all consumer marketing efforts (public and non-public)
  • Support all payor marketing efforts with member audiences (email newsletters, co-branded articles, videos, etc.)
  • Own website updates and content in collaboration with the content team
  • Collaborate with other teams on marketing collateral requests they submit
  • Campaigns and market expansion:
  • Assist in marketing research efforts (consumer insight interviews, pilot testing, etc.)
  • Lead execution and project management for all major campaigns
  • Coordinate with email marketing manager to help implement any recurring consumer-facing email campaigns (new and existing)
  • Create post-mortem reports for all campaigns
  • Community engagement:
  • Support all efforts for community outreach to nonprofits and strategic partners
  • Leverage community partnerships to raise brand awareness and reach socializing campaigns, events, SEO backlinks,etc.)
  • Own all influencer relationships, including outreach, negotiation, and project management
  • Oversee the testimonial process, including outreach to families, interview coordination, legal release management, and translating testimonials into marketing-ready assets
Equip Health

201-500 employees

Eating disorder virtual treatment
Company Overview
Equip is on a mission to transform eating disorder treatment. The company has reimagined eating disorder care with evidence-based treatment built by experts in the field and people who’ve been there.
  • Flexible PTO & work hours
  • WFH or close to it
  • Home office stipend
  • Parental leave
  • Medical, vision, & dental
  • HSA & FSA
  • 401k
Company Core Values
  • Start with curiosity
  • Trust your village
  • Own the impact