Salary Range: 152000 to 209000 (Currency: USD) (Pay period: per-year-salary)

About GeoComply

We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech “Unicorn,” GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.

At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

The Role

GeoComply is a market leader in compliance-grade geolocation technology, and we're rapidly expanding our product portfolio. We're seeking a highly motivated and experienced Senior Product Marketing Manager to drive growth across this exciting portfolio. This role will require a deep understanding of the iGaming, compliance, fraud and risk landscape and the ability to translate complex concepts into compelling propositions.

You will be a recognized subject matter expert on fraud prevention, working closely with Product, Engineering, Revenue and Risk and Fraud teams to focus on customer-centric initiatives, building insights to align product strategies with market needs. This role offers both strategic and hands-on opportunities to deliver impactful campaigns. At GeoComply, you'll enjoy a collaborative, visible role, with opportunities to work with leaders at all levels.

Key Responsibilities

Collaborate with Product throughout the product lifecycle, from development to adoption, shaping roadmaps, monitoring performance, and providing strategic GTM recommendations.
Deeply understand the fraud landscape, including emerging threats and best practices, and translate this into impactful marketing and sales enablement tools.
Analyze industry trends, competitive landscape, and customer needs to inform product and GTM strategy, including pricing and packaging.
Own product positioning and messaging, ensuring resonance with target audiences.
Develop deep customer knowledge (segmentation, personas, use cases) and disseminate insights to influence product growth.
Create compelling buyer enablement materials to accelerate product understanding and adoption.
Partner with the Revenue team to develop and deliver training and resources for effective product promotion.
Develop creative, engaging content (whitepapers, blogs, videos) that establishes leadership in Risk solutions and drives product adoption.
Provide strategic marketing expertise, ensuring content is informative, engaging, and tailored to the buyer's journey.
Develop and monitor metrics to track marketing outcomes and effectiveness.

Key Responsibilities

6+ years of product marketing experience in B2B tech, with 1-2 years in digital trust and safety.
Demonstrable expertise in fraud prevention, understanding various fraud typologies (account takeover, bonus abuse, payment fraud, collusion) and their business impact. Experience owning/contributing to fraud platform strategy is a plus.
Experience in pricing and packaging product offerings.
Strong written and verbal communication skills, with a talent for clear and effective messaging.
Proven ability to create compelling product positioning and messaging that differentiates us, translate complex concepts into clear value, and drive GTM strategies.
A master of product positioning, who knows how to meaningfully differentiate a product in a crowded market.
Proven experience championing successful product launches, building excitement, and aligning product and revenue teams for maximum impact.

Bonus Points

Previous experience working with distributed international teams.
Bachelor’s degree in Marketing, Economics, Business, Communications, Business Administration, or a related field is preferred or MBA.
iGaming industry experience.
Experience at a fast-paced SaaS start-up.

Apply Now!

Interested in joining our team? Send us your resume and a cover letter. We can’t wait to meet you!

Commitment to Diversity and Equity.

If you don't tick every box in this job description, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity rather than ticking boxes, so if this resonates with you, please apply.

Search Firm Representatives Please Read Carefully

We do not accept unsolicited assistance from search firms for employment opportunities. All CVs or resumes submitted by search firms to any employee at our company without a valid written agreement in place for this position will be considered the sole property of our company. No fee will be paid if a candidate is hired by GeoComply due to an agency referral where no existing agreement exists with the GeoComply Talent Acquisition Team. Where agency agreements are in place, introductions must be through engagement by the GeoComply Talent Acquisition Team.

Why GeoComply?

Joining the GeoComply team means you’ll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.

To be successful in our organization, you need an eager attitude, professionalism, and the confidence to willingly work to prove yourself and your ideas, and earn the trust of the organization.

Here’s why we think you’d love working with us.

We’re working towards something big

We’ve built a reputation as the global market leader for geolocation compliance solutions for over 10 years. We’re trusted by customers from all over the world, and the next few years will be particularly exciting as we continue to scale across new markets.

Our values aren’t just a buzzword

Our values are the foundation for what we as a company care about most. They signify the commitment we make to each other around how we act and what we stand for. They are our north star as we work together to build a company we’re all proud to be a part of. Learn more, here.

Diversity, equity, and inclusion are at the core of who we are

In collaboration with our team and external partners, we promote DEI in our recruitment and hiring practices; scholarships and financial aid; training and mentorship programs; employee benefits, and more.

Learning is at the heart of our employee experience

At GeoComply, we foster an environment that empowers every employee to gain the knowledge and abilities needed to perform at their very best and help our organization grow. From a professional development budget to local training opportunities, knowledge-sharing sessions and more, we are continually investing in employee career growth and development.

We believe in being a force for good

We profoundly care about our impact on the world and strive to make meaningful contributions to the communities we work and live in. Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting our local communities, advancing equality, and harnessing our technology to protect vulnerable groups. Learn more, here.

We care about our team

Our GeoComply team is talented, driven and hard-working, and is known for its positive attitude and energy. At GeoComply, we take care of our employees with the total package. Team members are generously rewarded with competitive salaries, incentives, and a comprehensive benefits program.

We value in-person collaboration

GeoComply culture thrives on a dynamic mix of in-person energy and independent focus and we champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home. Our 3-day in-office policy fosters teamwork and innovation, while also recognizing the importance of individual work styles and needs.

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At GeoComply, we live our value of Act with Integrity. Our workplace is built on mutual respect and inclusion, and we welcome applicants of all backgrounds, experiences, beliefs, and identities. Creating an accessible interview experience for all candidates is important to us. If you have any requests (big or small) throughout our hiring process, please don’t hesitate to let us know so we can do our best to prioritize your needs.

We care about your privacy and want you to be informed about your rights. Please read our Applicant Privacy Notice before applying for the position.

Senior Product Marketing Manager

GeoComply

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