Full-Time

Social Media Editor

Hypebae

Posted on 8/1/2025

Hypebeast

Hypebeast

501-1,000 employees

Online streetwear retailer with editorials

Compensation Overview

$65k - $70k/yr

New York, NY, USA

In Person

This position is based in New York; candidate must be eligible to work in the US.

Category
Social Media (2)
,
Required Skills
Social Media
Customer Service
Data Analysis
Requirements
  • 5+ years of social media management, publishing, editorial content creation and distribution required (brand or agency).
  • Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms.
  • Extremely passionate and knowledgeable about fashion, culture and the different categories that Hypebae covers.
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail.
  • Ability to successfully organize, prioritize and manage multiple projects while meeting strict deadlines.
  • Experience in managing social media teams.
  • Proven experience in developing and executing successful social marketing strategies that are native to individual channels and demonstrate tangible ROI.
  • Expert understanding of how brands should participate in social media in an authentic way.
  • A passion for working in a fast-paced environment with high level of teamwork.
  • Flexibility to work nights and weekends.
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and youth culture and how to credibly and sensitively work within it whilst maintaining brand integrity.
  • This position is based and located in New York. Candidate must be eligible to work in the US.
Responsibilities
  • Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels.
  • Launch, grow and manage channels where relevant, ensuring milestones are set and met.
  • Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on-brand. Captions included.
  • Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach.
  • Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc.
  • Lead all communication with international leads on priorities and best practices.
  • Maintain relationships with external and internal teams to brief and manage original content for distribution.
  • Manage daily social communication such as consumer responses, sentiment analysis and enquiries.
  • Lead, hire, and develop the global Social Media team.
Desired Qualifications
  • None

HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Hong Kong

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • AI content creation tools amplify editorial reach without replacing human creativity and judgment.
  • Hypegolf's Japan expansion demonstrates successful category diversification beyond core streetwear market.
  • Young, tech-savvy audience highly receptive to digital marketing and sponsored content partnerships.

What critics are saying

  • Stock price declined 22.39% year-over-year, signaling investor confidence erosion and capital constraints.
  • TikTok's algorithm-driven discovery diverts 40% Gen Z traffic from Hypebeast editorial platforms.
  • China's data localization laws force HBX delisting, eliminating 30% of e-commerce revenue.

What makes Hypebeast unique

  • Hypebeast combines editorial authority with e-commerce, establishing thought leadership in streetwear.
  • Diversified revenue streams from product sales, advertising, and brand collaborations reduce dependency.
  • Physical retail expansion through Hypegolf and flagship stores strengthens offline brand presence.

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Benefits

Flexible Work Hours

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