Full-Time

Digital Content Manager

Confirmed live in the last 24 hours

Brigham Young University - Provo

Brigham Young University - Provo

Compensation Overview

$63.3k - $82.2k/yr

Mid

Company Does Not Provide H1B Sponsorship

Provo, UT, USA

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Communications
SEO
Journalism
Marketing
Google Analytics
Requirements
  • A firm commitment to the mission of BYU.
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Four years of professional experience in digital content management or a related role.
Responsibilities
  • Develop and implement a comprehensive digital content strategy that aligns with overall business goals and target audience.
  • Create and maintain a detailed content calendar, ensuring consistent and timely content delivery.
  • Conduct thorough keyword research and competitive analysis to identify content opportunities and optimize SEO.
  • Plan and execute content campaigns for product launches, promotions, and brand awareness initiatives.
  • Write, edit, and proofread high-quality, engaging content for various digital platforms, including website, blog, social media, email, and video.
  • Manage content creation workflows, ensuring deadlines are met and content is delivered on time.
  • Source and curate relevant content from internal and external sources.
  • Oversee the creation of multimedia content, including images, videos, and infographics.
  • Ensure that all content is on brand and follows brand voice.
  • Develop and execute social media strategies to increase engagement, followers, and brand awareness.
  • Manage and maintain social media channels, including content scheduling, community management, and performance analysis.
  • Monitor social media trends and adapt strategies accordingly.
  • Run paid social media campaigns.
  • Track and analyze content performance metrics using analytics tools (e.g., Google Analytics, social media analytics).
  • Generate regular reports and provide insights to optimize content strategy and improve ROI.
  • Use data-driven insights to identify trends and opportunities for content improvement.
  • Utilize google analytics and social media analytics platforms.
  • Ensure all content aligns with brand guidelines and maintains a consistent tone and voice.
  • Collaborate with cross-functional teams (e.g., marketing, sales, product) to ensure content aligns with overall business objectives.
  • Stay up to date on the latest digital marketing trends and best practices.
Brigham Young University - Provo

Brigham Young University - Provo

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