Full-Time
Enrollment Marketing Manager
College of Nursing
Medical University of South Carolina
Compensation Overview
$45.3k - $77k/yr
Charleston, SC, USA
In Person
Category
 Growth & Marketing (2) |
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Required Skills
Lead Generation
Social Media
Data Analysis
Requirements
- A bachelor's degree and one-year relevant program experience.
Responsibilities
- Lead and execute enrollment strategies for graduate programs (MSN, DNP, PhD, PMHNP Certificate), owning performance from inquiry through enrollment.
- Drive high-touch engagement by executing a structured, multi-channel outreach strategy (email, SMS, phone) with same-business-day response standards and sustained follow-up cadence.
- Design and execute recruitment events (virtual and in-person), including information sessions, campus visits, and outreach initiatives that generate and convert prospective student interest.
- Oversee CRM data integrity, ensuring all prospect interactions, funnel stages, and engagement history are accurately captured and leveraged for decision-making.
- Coordinate closely with Student Services and recruitment staff to ensure seamless transitions across the enrollment lifecycle and eliminate prospect attrition at handoff points.
- Serve as the strategic lead and SuperUser for Anthology CRM, designing, building, and optimizing automated communication workflows across the enrollment lifecycle.
- Architect segmented, behavior-driven communication journeys tailored to program audiences, integrating email and SMS to maximize engagement and responsiveness.
- Monitor and analyze funnel performance across all stages, identifying conversion trends, diagnosing drop-off points, and leading targeted intervention strategies.
- Establish and track key performance indicators, including speed-to-lead, engagement cadence, application completion, and yield by program.
- Partner with admissions leadership to develop and execute data-informed yield strategies that improve admitted student conversion.
- Partner in the execution of digital marketing strategy by aligning paid media, lead generation, and outreach efforts with enrollment funnel objectives.
- Analyze and provide actionable insights on lead quality, inquiry trends, and audience behavior to inform targeting, messaging, and budget optimization.
- Evaluate and optimize landing pages and ad creative to improve conversion rates from click to inquiry.
- Contribute to the development and execution of recruitment marketing content, including email campaigns, digital ads, and web messaging.
- Support performance tracking by connecting marketing activity to downstream enrollment outcomes and funnel metrics.
- Collaborate to lead continuous improvement of the College’s web presence, ensuring program pages and inquiry pathways are accurate, compelling, and conversion-focused.
- Partner on the strategy and execution of social media content that elevates program visibility, engages prospective students, and supports recruitment goals.
- Contribute to content planning by identifying high-impact topics, formats, and channels aligned with target audiences.
- Ensure content consistency and alignment with institutional brand and recruitment strategy.
- Lead the analysis and reporting of enrollment funnel performance, including lead generation, conversion rates, yield, and enrollment pacing.
- Develop and deliver actionable insights through regular reporting to inform strategic decision-making by College leadership.
- Identify performance gaps and execute data-driven recommendations to optimize recruitment outcomes.
- Support development of cost-per-acquisition tracking and broader enrollment analytics infrastructure.
- Build and lead strategic partnerships with healthcare organizations to develop sustainable referral pipelines for graduate and post-licensure programs.
- Engage nursing leadership and workforce development stakeholders to position the College as a preferred academic partner.
- Represent the College in external forums, recruitment events, and partnership meetings to expand program visibility and pipeline growth.
- Collaborate internally to strengthen undergraduate-to-graduate pathway development and pipeline conversion.
- Execute additional responsibilities as assigned in support of enrollment and marketing priorities.
Desired Qualifications
- 3-5 years of experience in enrollment management, recruitment, admissions, or a related student-facing role.
- Demonstrated experience leveraging CRM platforms to manage communications, track engagement, and support funnel performance.
- Experience leading recruitment efforts for health professions programs.
- Experience collaborating on digital marketing strategy, paid media alignment, and lead generation optimization.
- Strong analytical skills with the ability to interpret and act on enrollment funnel metrics and performance data.
- Familiarity with NursingCAS or similar centralized application systems.