Full-Time

Associate Director

Brand Strategy

Inizio Evoke

Inizio Evoke

Healthcare marketing and communications

Compensation Overview

$130k - $150k/yr

No H1B Sponsorship

San Francisco, CA, USA

Remote

Remote within Pacific Time (PST).

Bachelor's

Category
Growth & Marketing (1)
Required Skills
Branding/Brand Strategy
Requirements
  • At least 5 years of total business experience.
  • At least 4 years of pharmaceutical marketing or communications agency experience, with demonstrated career progress focused on expanding engagement and driving innovation.
  • A Bachelor's degree in life sciences, marketing, or communications.
  • Experience developing successful pharmaceutical marketing strategies.
  • Expertise using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem.
  • Demonstrated people-management experience.
  • Ability to present marketing and strategic plans to main client decision-makers.
  • Demonstrated leadership in a collaborative environment.
Responsibilities
  • Proactively inform and develop new approaches, ideas, and services.
  • Guide and serve as a go-to subject-matter expert for strategic points of view on specific client challenges or marketplace dynamics.
  • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead.
  • Create and steward brand strategies, defining and building them over multiple campaigns and activities.
  • Isolate business problems that brand and communications can affect, and isolate the roles of the brand, communications, and communication channels within business plans.
  • Promote the brand purpose and ensure that it lives across all main touchpoints and communications.
  • Identify additional opportunities for growing assigned accounts within the broader market and the agency.
  • Forge relationships with senior leadership and diverse internal teams and departments, including Creative and Account.
  • Track campaign and account success and manage the award-submission process.
  • Develop the skills of and mentor junior team members.
  • Manage clients to a high degree of quality.
  • Present strategic solutions that answer clients' business problems and promote creative excellence.

Inizio Evoke is a healthcare marketing, communications and transformation agency serving pharmaceutical, biotechnology and other health-focused organizations. Its teams work across brand strategy, creative, media, public relations, experience design and commercialization challenges. The company brings specialized knowledge of healthcare audiences and regulated markets to campaigns and customer experiences. As part of Inizio, Evoke combines agency capabilities across disciplines and regions rather than operating as a pharmaceutical manufacturer or clinical care provider. Service delivery depends on clinical, operational and administrative teams working across its care settings.

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