Digital Storyteller
Bilingual-Spanish
Posted on 2/28/2023
INACTIVE
Locations
Canoga Park, Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Requirements
- Mastery of the dominant storytelling approaches on digital platforms, especially Facebook/Instagram, YouTube
- Understanding the Latin market in the US, especially the first generation
- Exceptional non-fiction writing skills
- Understanding of video production
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways
- Understanding of digital mediums
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment
Responsibilities
- Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach
- Conceptualize new storytelling angles
- Monitor and master the most significant trends on social media (with emphasis on Facebook) and conceive of new ways to use these trends to tell the stories of our products
- Write scripts, in both English and Spanish, that combine a variety of storytelling narrative devices, including narration, scripted copy, soundbites, video b-roll, and graphics
- Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll)
- Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers
- Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text
- Analyze performance data and use data to create incremental video optimizations of that scale
Direct-to-consumer marketing company
Company Overview
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
Benefits
- Flexible work arrangements
- Employee stock ownership plan
- Global charity impact
- Generous matching 401k plan
- Room for growth & results-based pay increases
- Recognition programs
- Company events
- Free on-site gym & fully-stocked kitchen
Company Core Values
- Be passionate about our business and changing people's lives
- Build and deliver best-in-class products, and services
- Build, nourish, and foster trusting relationships
- Make strategic, data-driven decisions