Digital Storyteller
Posted on 2/28/2023
Canoga Park, Los Angeles, CA, USA
Experience Level
Desired Skills
  • Mastery of the dominant storytelling approaches on digital platforms, especially Facebook/Instagram, YouTube
  • Understanding the Latin market in the US, especially the first generation
  • Exceptional non-fiction writing skills
  • Understanding of video production
  • Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways
  • Understanding of digital mediums
  • A highly creative self-starter who can work both independently and collaborate well with different teams
  • Ability to work in a fast-paced and ever-changing environment
  • Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach
  • Conceptualize new storytelling angles
  • Monitor and master the most significant trends on social media (with emphasis on Facebook) and conceive of new ways to use these trends to tell the stories of our products
  • Write scripts, in both English and Spanish, that combine a variety of storytelling narrative devices, including narration, scripted copy, soundbites, video b-roll, and graphics
  • Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent
  • Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll)
  • Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers
  • Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text
  • Analyze performance data and use data to create incremental video optimizations of that scale
Golden Hippo

201-500 employees

Direct-to-consumer marketing company
Company Overview
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
  • Flexible work arrangements
  • Employee stock ownership plan
  • Global charity impact
  • Generous matching 401k plan
  • Room for growth & results-based pay increases
  • Recognition programs
  • Company events
  • Free on-site gym & fully-stocked kitchen
Company Core Values
  • Be passionate about our business and changing people's lives
  • Build and deliver best-in-class products, and services
  • Build, nourish, and foster trusting relationships
  • Make strategic, data-driven decisions