Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
The Campaign Specialist is responsible for operationalizing campaign strategies outlined by the Campaign Strategist and Campaign Manager. The Campaign Specialist is part of a team that supports the campaign objectives and goals and who assists with the execution and measurement of the campaign’s media plans.
This role works closely with trafficking and managing creative edits to develop final creative assets. This role requires an individual who is familiar with various creative and media channels and is eager to learn to develop, measure and optimize integrated, Omni channel campaigns.
What you’ll do:
- Operationalize campaign goals, execution, and measurement of campaign media plans
- Develops data requests at the direction of the Campaign Strategist and Campaign Manager
- Maintains/reviews client mark ups, traffics creative versions, proofs to internal teams and clients
- Finalizes Omni Channel assets for production
- Understands and manages client brand standards and disclaimer requirements
- Develops, maintains, and procures client approval of asset guides
- Detailed knowledge of CMS regulations and adherence
- Translates media and mail plans into the List Pull Matrix, coordinates with internal teams
- Execution of Channel Setup:
- Assists in development of seminar strategies
- Assists and loads the Event and Sales Market set-up
- Maintains tracking spreadsheets for TFN and URL tracking codes
- Manages, reviews, and approves proofs
- Prepares RFQs for Omni channel production
- QC’s client Omni Channel data
- Aids in gathering of campaign performance reporting and analysis, and providing to internal team members
- Manages internal expectations
- Other duties as assigned
What you’ll need:
- Minimum 1 year of related industry experience
- Ability to work on a PC platform with proficiency in Excel, Word, and PowerPoint
General Konwledge/Skills:
- Proactive learner
- Understanding of the direct marketing channel a plus
- Excellent communication skills and ability to communicate effectively with clients
- Ability to communication and ask internal team members for help
- Strong organizational and project management skills
- Ability to effectively take direction in an ever-changing, fast-paced environment
- Ability to manage multiple projects in various stages of completion
- Strong focus on attention to detail and driving results
- Experience facilitating team and/or client communication
- Good problem-solving abilities/innovative solutions to project challenges
- Ability to adhere to processes yet remain flexible enough to recommend client specific process adjustments
- Ability to facilitate seamless hand-offs among the project team and between stakeholders
- Ability to impact and influence project outcomes
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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