Understanding of social media platforms (Instagram, YouTube, Spotify, and LinkedIn) and how content performs
Awareness of current social media trends and best practices
Ability to plan and execute content aligned with a clear purpose (e.g. episode promotion, audience growth)
Strong understanding of Sauder students’ interests and how to connect with them
Familiarity with Instagram and YouTube algorithms, trends, and best practices
Ability to evaluate content performance and adjust strategies accordingly
Interest in storytelling, branding, and building an engaged audience
Ability to receive and apply feedback and have a collaborative mindset