Full-Time

Manager – Data Strategy & Analytics

Pharma Account

Posted on 9/20/2024

Kepler Group

Kepler Group

501-1,000 employees

Data analytics and marketing strategy services

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$85k - $106.3kAnnually

+ Bonus

Mid

New York, NY, USA

This is a hybrid role.

Category
Management Consulting
Consulting
Required Skills
Python
Datorama
SQL
Tableau
Data Analysis
Google Analytics
Requirements
  • 3-5+ years of experience in paid media/marketing analytics, performance marketing, digital media buying, ad tech, client management, consulting, and/or pharmaceutical fields.
  • Strong background in data analysis and visualization, or strategic insight generation.
  • Site Analytics experience (Google Analytics, Adobe Analytics or similar measurement platform).
  • Experience with visualizing data within online platforms (e.g., Datorama, Tableau, Upper Quadrant) and/or the Microsoft Office Suite.
  • Ability to apply innovative thinking to solve complex client marketing challenges.
  • Strong ability to create and build relationships – both internally and with clients.
  • Excellent listening, written and verbal communication skills.
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment.
  • Some knowledge of programming languages to aid in process automation or analysis preferred but not required (e.g. SQL, Google Scripts, Python).
  • BA/BS degree required.
Responsibilities
  • Manage a team of 2-4 Analysts and Senior Analysts responsible for interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights.
  • Be the primary point of contact for the client, who can help guide their thinking about complex challenges and can translate ambiguous or implicit needs into plans of action for the team. Proactively build relationships with clients and cultivate an understanding of key business questions and success drivers.
  • Have ultimate ownership over the team’s delivery of monthly/quarterly performance reports and ad hoc analyses to client stakeholders using dashboards and decks. Lead the team in developing the 'performance story' and ensure insights crisply convey the 'why' and 'so what/what’s next' behind performance trends.
  • Manage and optimize collaboration processes with agency partners to develop monthly/quarterly performance reports. Develop the project plan, oversee the team in execution to plan, and help to navigate setbacks and unforeseen challenges creatively.
  • Help the team improve its efficiency and effectiveness over time - through automation, process improvement, strategic oversight.

Kepler Group focuses on enhancing marketing effectiveness for global brands through a combination of data analytics and creative strategies. The company uses its proprietary Kip™ technology to analyze complex data and convert it into actionable insights, which helps clients connect with their target audiences more effectively. Unlike many competitors, Kepler Group emphasizes a personalized approach by offering tailored marketing strategies that blend data-driven insights with creative execution. The goal of Kepler Group is to simplify the complexities of digital marketing, enabling brands to achieve measurable results and navigate the modern marketing landscape successfully.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Kip™ technology recognized as 2023's Best Program Management Solution.
  • Partnerships with firms like YouGov provide deeper market intelligence.
  • Recent acquisitions, like Napkyn, expand analytics and measurement capabilities.

What critics are saying

  • Reliance on technology may face challenges from rapid tech advancements.
  • Performance-based revenue model could be impacted by market fluctuations.
  • Integration of new acquisitions like Napkyn may pose operational challenges.

What makes Kepler Group unique

  • Kepler Group leverages proprietary Kip™ technology for actionable marketing insights.
  • Partnership with YouGov enhances market intelligence and media planning capabilities.
  • Focus on data-driven strategies combined with creative execution sets them apart.

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