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Head of Product Marketing
Posted on 12/15/2022
Burlingame, CA, USA
Experience Level
  • 10+ years Product Marketing experience preferably with a global platform
  • Experience managing Product Marketing Managers
  • Experience leading omnichannel product marketing strategies
  • Proficient in messaging, positioning and marketing/content strategy
  • Experience encouraging agreement and working with product team members at all levels
  • Collaborative, globally minded with an extremely high level of audience focus
  • Effective being hands-on with individual projects
  • High attention to detail including precise and effective communications
  • Proven ability to manage multiple, competing priorities simultaneously
  • Proven success in delivering results in a fast-paced and dynamic business environment
  • High attention to detail including precise and effective communications
  • Experience as a novice creator with Roblox Studio and Lua programming, or another game engine is a strong plus
  • Lead the launch process and guide the GTM strategy, messaging, and positioning for all our Creator Group products
  • The Creator group builds the runtime technology that powers 3D experiences on the Roblox platform. These include the technology and APIs for developers to build high-fidelity, immersive content - such as compiler features, networking, 3D graphics, physics, streaming audio and video, and avatar APIs
  • Develop compelling, evergreen content that educates developers, creators, and all partners (users, influencers, as relevant) on the product experience and guides use and engagement
  • Anticipate movement within our competitive space and users to predict market trends and product needs
  • Foster collaboration between Product, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Guide alignment with leadership on compelling strategies and sensitive topics
  • Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external partners have a smooth onboarding on any changes to their experience
  • Partner with Product Management to support the vision for our roadmap through the eyes of developers
  • Communicate compelling feedback to fuel improvement to existing products and communication
  • Report to Senior Director, Product Marketing
Desired Qualifications
  • Experience managing Product Marketing Managers is a plus

1,001-5,000 employees

Game platform and game creation system
Company Overview
Roblox’s mission is to bring the world together through play. They enable anyone to imagine, create, and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers.
  • Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.
  • Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.
  • Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.
  • Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.
  • Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.
Company Core Values
  • Inspire Others
  • Work Hard
  • Self-Organize
  • Respect the Community
  • Get Stuff Done