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Senior Demand Generation Manager
Posted on 12/30/2022
San Francisco, CA, USA • Remote
Experience Level
Desired Skills
Facebook Ads
Google Analytics
Lead Generation
  • 5+ years of B2B marketing experience, preferably in SaaS start-ups with a focus on demand generation
  • Experience driving omni-channel programs from planning to execution across email, social, paid digital and on-site events
  • Ability to define requirements and manage cross-functional campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs
  • Expertise in running campaigns through a marketing automation platform like Pardot, Hubspot, or Marketo. Hubspot experience preferred
  • Proficient building emails, landing pages, forms, and workflows in Hubspot or another similar platform
  • Experience leading and managing virtual and in-person events
  • Experience with Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager are a plus
  • Track record of owning a demand-gen budget and corresponding outcomes
  • Plan, implement and lead multi-channel programs across email, paid social and the website aligned to key business objectives
  • Build demand-gen programs in support of virtual and in-person events, including driving attendance, lead capture strategies, and event follow-up campaigns
  • Plan and manage lead generation campaigns across a variety of channels, working in partnership with the content, product marketing and sales teams to develop messaging, creative assets and conversion points
  • Build, run, and supervise paid social, email, digital campaigns and measure and report on campaign effectiveness and ROI
  • Develop and implement lead nurture strategy including a lead recycle program to ensure we are maximizing the conversion of engaged prospects into sales-qualified leads
  • Identify and source appropriate digital channels, media partners, and publications for lead generation
  • Have autonomy over budget to deliver results
  • Maintain a regular feedback loop with the content team to drive ongoing improvements in campaign performance and conversion rates
  • Establish process for in-person events, including driving event attendance, leads capture, and follow-up. s

51-200 employees

Lab management platform