Quartzy is looking to add a Senior Demand Generation Manager to the Marketing team to build and optimize dynamic marketing programs/campaigns focused on adding customers in order to drive revenue.
Quartzy operate as a remote first company, so this role can be done anywhere in the US.
About You
You are a results-driven, high-output marketer who can work across the marketing team and the broader organization to identify the right channels to reach a specific audience, and drive the execution of campaigns that engage and convert prospective buyers.
You have hands-on expertise in the core technologies that drive our digital strategy: Marketing Automation(currently Hubspot), Google Analytics, Ads and Search, Social Media channels, and email marketing.
You will run campaigns end-to-end via various digital channels including email, paid social, and events. You have experience launching, measuring, and reporting on campaign efficiency and return on investment. You can collaborate across teams to launch and accomplish your campaign objectives and tie those objectives back to company goals and initiatives.
Why Quartzy
Quartzy is the world’s #1 lab operations platform. Every day, hundreds of thousands of scientists from all over the world improve the efficiency of their research by using Quartzy. Our software uniquely combines software and eCommerce helping our customers save time and money. Our customer range from food/ag biotechs, to companies developing cutting-edge therapeutics, to companies working on COVID testing and therapies. We are humbled every day to serve them.
What You’ll Do
- Plan, implement and lead multi-channel programs across email, paid social and the website aligned to key business objectives.
- Build demand-gen programs in support of virtual and in-person events, including driving attendance, lead capture strategies, and event follow-up campaigns.
- Plan and manage lead generation campaigns across a variety of channels, working in partnership with the content, product marketing and sales teams to develop messaging, creative assets and conversion points.
- Build, run, and supervise paid social, email, digital campaigns and measure and report on campaign effectiveness and ROI.
- Develop and implement lead nurture strategy including a lead recycle program to ensure we are maximizing the conversion of engaged prospects into sales-qualified leads.
- Identify and source appropriate digital channels, media partners, and publications for lead generation.
- Have autonomy over budget to deliver results.
- Maintain a regular feedback loop with the content team to drive ongoing improvements in campaign performance and conversion rates.
- Establish process for in-person events, including driving event attendance, leads capture, and follow-up. s
What We’re Looking for
- 5+ years of B2B marketing experience, preferably in SaaS start-ups with a focus on demand generation.
- Experience driving omni-channel programs from planning to execution across email, social, paid digital and on-site events.
- Ability to define requirements and manage cross-functional campaign execution, including content needs, data capture strategy, reporting on results, and ongoing nurture programs.
- Expertise in running campaigns through a marketing automation platform like Pardot, Hubspot, or Marketo. Hubspot experience preferred.
- Proficient building emails, landing pages, forms, and workflows in Hubspot or another similar platform.
- Experience leading and managing virtual and in-person events.
- Experience with Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager are a plus.
- Track record of owning a demand-gen budget and corresponding outcomes.
What We Offer
- Great Insurance - We cover 100% of employee premium cost and 50% for partner/family
- Great Culture - Participate in our fun events like speaker series, virtual happy hours & company/department off-sites
- Remote Team - We’re 100% distributed so you can live anywhere in the US!
- Transparency - Weekly all company stand ups, monthly town halls, quarterly state of the start ups and anytime access to co-founders
- Generous Time Off - Take the time you need, when you need it
- Internet Stipend - Quartzy provides a monthly stipend for your internet service
- Great Gear - We’ll set you up for success with the latest tech and help you outfit your home office.
Want to learn more take a look at what people are saying about us on
Glassdoor! If that sounds like you, we’d love to hear from you!
Quartzy takes a market-based approach to pay, and pay may vary depending on your location. The pay scale salary/On-Target Earnings (OTE) range for this position represents the low, middle, and high end of the salary or OTE (sales roles) range for this position based on all US locations. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Salary/OTE is just one component of our total rewards package. The pay scale or OTE ranges may be modified in the future.
Salary range: USD $114,471 - USD $190,785
All regular exempt full-time employees are also eligible for the corporate bonus program or a sales incentive, (target included in OTE), stock options, and excellent Medical, Dental and Vision coverage with generous premium contributions for both employees and their families, the option of a Health Savings Account with Employer Match, Company paid disability and life insurance with opportunity to add additional coverage for you and your family.
Quartzy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. As part of this policy and legal compliance, Quartzy will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee unless undue hardship would result. Quartzy will also accommodate a religious belief or practice (including religious dress and grooming practices, such as religious clothing or hairstyles) if the accommodation is reasonable and will not impose an undue hardship.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Quartzy, Inc. will comply with any and all applicable local, city, county, state and federal laws, regulations and orders now in effect or which may hereafter be enacted.
