Email and SMS Marketing Specialist

Essential Job Functions

• Create and deploy email and SMS campaigns in support of organizational objectives.
• Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
• Maintain situational awareness of projects in process and upcoming engagement needs. 
• Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
• Plan subject line tests, hold-out tests, creative tests, and other testing elements to create learning. Share results with other team members.
• Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA compliance when executing campaigns.
• Set up email campaign list selections.
• Attend relevant meetings and distribute content to the team as required.
• Report on campaign results. Provide insight on efforts, learnings, and suggested recommendations for future campaigns.
• Assist with other production duties as requested.

Job Qualifications

• Bachelor’s Degree required.
• 3+ years of work experience in a fast-paced, dynamic organization is required.
• Salesforce Marketing Cloud experience and proficiency.
• Knowledge of email campaign management tools, specifically Salesforce Marketing Cloud/ExactTarget required.
• Knowledge of Ampscript/Salesforce Marketing Cloud programming or coding in emails.
• Excellent communication and presentation skills to all levels of management desired. The ability to tell a story.
• Live Event experience preferred.
• Microsoft Office proficiency (Excel, Word, PowerPoint, Teams).
• Experience working with database marketing required.
• HTML and/or CSS experience required.
• Adobe Creative Suite experience.
• Strong Time Management skills.
• Required to work on-site minimum of three days per week.