Product Marketing Assistant Manager

Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing primarily on new user acquisition. This person will play a vital role in executing Disney+ and Disney Bundle Product Marketing strategy, partnering closely with Product, Product Design, Business Operations, Data Analytics, Marketing Strategy, and Growth Marketing teams, to bring strategies to life across Disney+, Hulu, and ESPN marketing and product touchpoints globally.

The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving new subscribers and helping consumers find the plan that is right for them, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of driving growth across our plan types. A high-level understanding of Product and technical teams is essential as this candidate will be expected to partner and negotiate with those teams to prioritize and align on the best solutions for the consumer, applying learnings throughout sign up flows.

The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally, with minimal oversight. Attention to detail is also extremely important.

The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN), as well as our growing portfolio of entertainment partners.

Responsibilities:

• Independently develop positioning, messaging, and testable hypotheses that optimize the user experience. These strategies should be informed by inputs, including but not limited to, market research, competitive analysis, performance data, and direct and indirect customer feedback, with the ultimate goal of highlighting the value of our products, plans, and services effectively for consumers.

  • Lead positioning and messaging strategy for net new user acquisition touchpoints across platforms including mobile apps, connected TV devices, and web commerce flows, optimizing end-to-end sign up flows and messaging in alignment with teams driving upper funnel Performance and Awareness strategy.

  • Facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Design, Legal, Business Operations, Marketing Strategy, Growth Marketing, Legal, Research, Data and Analytics, and Viewer Experience) to identify requirements, constraints, and impacts to our resulting product marketing recommendations.

• Collaborate on and help prioritize experimentation roadmaps that drive sign ups with a focus on increasing ARPU, getting new users into the plan that’s right for them, and increasing lifetime value to drive positive financial impact for the business. Execute against those strategies with minimal oversight.

  • Partner with Product team members globally that focus on sign up, returning user flows, abandoned user flows, and create your own subscription flows to develop a testing strategy and roadmap that optimizes for conversions, ARPU, and OI.

• Manage cross-functional timelines to ensure teams are delivering on schedule. Escalate risks to launch timelines as needed.

• Report out to leadership on launches and performance on a regular cadence.

• Develop tactics to drive growth for Disney+ and the Disney Bundle such as conversion funnel optimizations, audience segmentation, personalization, and messaging test hypotheses.

 Basic Qualifications:

• 3+ years of Product Marketing experience.

• Experience managing and driving projects end to end successfully against tight deadlines.

• This candidate needs to be an exceptional communicator, and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperative.

• Collaborative leader, strong collaborator, with a team first attitude who is comfortable with complex and cross-functional projects across teams, promotions, and products.

• Ability to understand, simplify, and translate Product and Legal requirements into Marketing requirements, and vice versa.

• Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategy.

• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.

• Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting several concurrent new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs.

• Proactive decision maker and problem solver, comfortable with ambiguity.

• Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings, and recommendations.

• Balance of creative and analytical thinking.

• A proactive self-starter capable of working independently, but also as part of a team.

Preferred Qualifications:

• Product Marketing experience in a subscription based and/or streaming service is preferred, but not required.

• Experience partnering with Product teams to build business cases and prioritize Marketing asks.

• Experience partnering with Product and/or Engineering teams preferred.

• Experience driving cross-functional team alignment.

• Experience coordinating marketing assets and approvals with stakeholders and leadership.

• Ability to identify gaps and optimize workstreams/processes.

• Passion for the digital media and entertainment space, and the Disney brands.

Education:

• Bachelor's degree or equivalent experience.