Full-Time
Manager/Sr
Confirmed live in the last 24 hours
Creative communications and solutions network
Consulting
Senior
New York, NY, USA
Required Skills
Communications
Data Analysis
Excel/Numbers/Sheets
Google Analytics
PowerPoint/Keynote/Slides
Requirements
- Bachelor's degree or equivalent
- 4-6 years+ of relevant experience in digital analytics, insights and strategic support
- Proficiency in Microsoft Excel with the ability to use complex formulas (including pivot tables); experience with data visualization tools such as Tableau, Power BI is a plus
- Understanding of native analytics/data from social channels including Twitter, LinkedIn, Facebook/Instagram
- Boolean logic across platforms
- Experience with content publishing/analytics tools like Sprinklr or HootSuite
- Social listening skills - experience with TalkWalker or Brandwatch
- Strong verbal and written communication, organizational, time management and critical thinking skills
- Experience with Google Analytics and/or Adobe Analytics a plus
- Experience with PowerPoint, with the ability to present findings in a visually appealing and informative format
- Ability to collaborate and work well with others
Responsibilities
- Serve as a strategic, creative and analytical mind on the team to provide recommendations for developing and improving campaigns
- Play the daily role of data journalist, with a specific eye and ear to youth culture, by uncovering findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling and drive engagement
- Contribute to how we define what success looks like across campaigns and brands, and consult on analytics needs
- Understand social channels and identify emerging opportunities for a diverse client set
- Partner with digital strategy team members from campaign inception to completion to support on analytics needs and performance
- Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization, including keyword strategies and content opportunities
- Work directly with the EVP to compile, synthesize and analyze data sets, as well as assisting with report creation and presenting to the client.
IPG DXTRA offers a diverse communications network with creative and meaningful solutions. The specific technologies and methods used in their product are not specified.
Company Stage
N/A
Total Funding
N/A
Headquarters
New York, New York
Founded
2006
Growth & Insights
Headcount