Practice Group Marketing Specialist

Practice Group Marketing Specialist - Private Companies

Cooley is seeking a Practice Group Marketing Specialist to join the Marketing & BD team.

Position summary: Under the supervision of the Practice Group Marketing Manager, the Practice Group Marketing Specialist will work closely with firm attorneys and other marketing team members to support all business development and marketing activities for the practice(s) within the Business (Corporate) Department.  The primary goal is to drive revenue and brand through new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives, market research, visibility initiatives, and business development coaching and training. This position is responsible for working with attorneys to respond to marketing and business development requests in a manner consistent with the firm’s overall strategy. Work is defined by the goals, objectives and policies of the department and the practices. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Strategic direction:

• In conjunction with the Manager, Director of Marketing–Business Department, practice group leaders and firm leadership, develop and support marketing and business development plans to address the goals and initiatives within the practice group’s Business Plan
• Support short- and long-term strategic business development/sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling to existing clients, and cultivation of new clients
• Help identify practice group targets/prospects
• Lead programs, events, sponsorships, etc., to drive revenue and promote Cooley’s brand
• Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
• Coordinate and leverage practice group marketing activities with adjacent business development efforts across the firm

Business development:

• Lead responses to RFPs/RFIs, pitches and proposals, including drafting initial RFP responses and providing strategic direction on complex, multi-layer pitch scenarios
• Identify market trends and analyze Cooley’s market share vs. competitors to help shape targeting efforts and business planning initiatives
• Assess, identify, initiate, support and execute efforts to cultivate new business opportunities through both targeting exercises for potential clients and cross-selling and expansion opportunities for existing clients

• Collaborate with marketing managers and partners to formulate and implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management and market development
• Conduct business research and relationship searches

• Coordinate and participate and business development training sessions
• Serve as point of contact for business development/sales support for attorneys in practice group

Programs and visibility initiatives:

• Provide input and recommendations on marketing programs and budget spend as related to the business (corporate) department
• Identify, support and manage networking, speaking, conference and event sponsorship opportunities aligned with practice business plans
• Serve as a relationship manager with key business/industry/trade/partnership organizations
• Collaborate with the communications and creative services teams to facilitate internal and external communications projects, including identifying media opportunities and owning the production, execution and readership analysis for the practice thought leadership activities
• Work with marketing team members (including our in-house events team) to execute in-person and virtual hosted events, client receptions and alumni programs
• Drive, manage, track and evaluate the ROI on various programming initiatives
• Champion firm branding and related standards on creative services projects

Knowledge management:

• Serve as a knowledge-base for all practice group marketing efforts and resources
• Serve as subject matter expert in the relevant industry and service lines, including building a deep understanding of core clients, core targets (including target client profile) and client buying patterns
• Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.)
• Steer data using the appropriate firm technologies and services, including external research databases (CRM (Salesforce), SCORE, Intranet, Library Services, Pitchbook, Capital IQ, IP_OVitalSigns, Deal Point Data, etc.)
• Lead deal tracking and reporting efforts for the practice
• Support lateral attorney orientation and onboarding

Management and operations:

• Project manage and execute on various research projects, cross-selling initiatives and complex pitches/RFPs, including providing frequent and proactive status updates
• Role model the use of the CRM tool (Salesforce) in managing the sales pipeline and for practice group business development
• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work overtime when necessary
• 3+ years in marketing-related field
• Following training, exhibit proficiency in Firm marketing systems software (e.g. CRM tool (Salesforce) proficiency, WordPress, SCORE database)

Preferred:

• Bachelor’s degree in either business, communication, marketing, or related field
• Business development experience or sales experience
• Experience in a law firm or professional services environment, with a working knowledge of professional services industries
• Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management

Competencies:

• Ability to work with little direct supervision, in a highly-collaborative, fast-paced environment
• Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results
• Strong attention to detail
• Strong project management and organizational skills
• Ability to consistently meet deadlines
• Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
• Strong analytical and research skills
• Ability to master the use of complex marketing systems and to train others on these systems.
• Strong ability to function well as a team member and facilitator
• Exhibit intellectual curiosity and genuine enthusiasm for law firm marketing activities and goals.
• Excellent communication skills both written and verbal
• Ability to develop professional relationships with department members, attorneys and firm staff.
• Must be reliable and punctual

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected hourly pay range for this position with a work schedule of 40 hours per week is $46.00 - $56.50 ($95,680.00 - $117,520.00 annually). Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. 

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.