Full-Time

Performance Manager

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

Compensation Overview

A$80k - A$85k/yr

Melbourne VIC, Australia

Hybrid

Category
Growth & Marketing (1)
Required Skills
Forecasting
Requirements
  • Demonstrated experience on Search/Search Engine Marketing and managing digital search campaigns across paid media tactics
  • Strong expertise in Performance Marketing and knowledge of SA360 (Search Ads 360)
  • Strong Social platform knowledge including META, TikTok, LinkedIn, Snap, and Pinterest
  • Exceptional client relations skills and ability to lead client engagements
  • Ability to manage and lead a team of Performance Executives and Coordinators
  • Excellent communication skills (written and verbal) and a commitment to operational excellence
  • Continuous focus on staying up to date with industry best practices
  • Ability to forecast paid search metrics against client objectives
  • Stakeholder management skills and ability to build and maintain relationships with internal and external stakeholders
  • Experience with budgeting, reporting, and pacing towards budget
  • Ability to build goals, 30-60-90 day plans for team members and manage leave planning
  • Strong collaboration and team management skills
  • Attention to detail, process-oriented, and efficient execution
  • Commercial or business acumen including billing, invoicing, and negotiation
  • Experience with invoicing responsibilities and financial tracking (PO numbers, MBA trackers, value trackers)
  • Experience serving as a trusted advisor on media-related matters and providing insights into industry and competitors
Responsibilities
  • Seeing campaigns through from start to finish including placement, testing tracking, working through specifications, reporting, and pacing towards budget
  • Understand best practices and processes to maintain a best-in-class paid search product
  • Monitor and enable high performance by applying best practices, product adoption and innovative solutions
  • In partnership with the Performance Director, contribute to industry-wide thought leadership for the client and identify opportunities for growth
  • Stakeholder management - working closely with both internal and external stakeholders, building and maintaining strong relationships
  • Leading and driving a robust testing framework for the client
  • Forecasting Paid Search media metrics against current performance and towards client objectives
  • Serving as an expert on the client's business, industry, competitors, key drivers, and environment, and identifying opportunities for growth
  • Responsible for maximizing client retention and growth
  • Effectively manages client expectations and communicates status updates, resourcing changes and deadlines
  • Serves as a trusted advisor to clients on media-related matters and provides expert insights on their industry, competitors, and key drivers
  • Leads and manages client meetings/daily WIPs and updates, ensuring that campaigns and market updates include action items
  • Manages a team of Performance Executives and Coordinators
  • Responsible for building goals and 30-60-90-day plans for Executives and Coordinators
  • Ensure appropriate leave planning of the team and set expectations internally and with the client
  • Work towards achieving zero errors/write-offs across Kinesso
  • Create an environment of open communication with the team and keep them informed about changes, updates in policies/procedures etc
  • Motivates team to exceed client expectations and produce high-quality work
  • Takes responsibility for team's quality of work and success
  • Manages workflow and resource allocation in the team effectively
  • Provides support and guidance to team members to help them learn best practices
  • Works closely with the Director to manage and develop team members' careers through coaching and feedback
  • Holds career progression meetings with team members along with the Director and helps create development plans
  • Handling difficult conversations effectively, seeing them as opportunities, reading situations quickly, and resolving disputes fairly
  • Taking ownership of invoicing responsibilities for the team and promptly addressing any issues that may arise
  • Sending invoices to the correct client contact in a timely manner and properly filing copies of all invoices
  • Implementing accurate financial tracking processes, including PO numbers, MBA trackers, value trackers, etc.
  • Tracking all pre-bill invoices accurately and consistently
  • Communicating and resolving financial/billing issues with clients while maintaining healthy relationships

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.