About this Role

Design Pickle is looking for an experienced Director of Marketing, Product & Growth to join our team and drive the adoption of our product offering to new and existing customers, optimize the experience of our existing customers, and bring new products and services to market.

The ideal candidate has a strong B2B product marketing background, has managed cross-functional processes required to successfully bring new products and services to market, has excellent communication and project management skills, and has driven improvement in key business metrics, including customer acquisition cost (CAC) and customer retention.  

This hands-on, cross-functional role requires an innovative and iterative mindset and entrepreneurial spirit. You will manage the campaigns across the prospect and client lifecycle in partnership with our creative teams to bring go-to-market campaigns to life, and leading the product marketing team and the campaigns supported by product, engineering, and design. 

If you are customer-obsessed and aspire to impact a company’s trajectory significantly, this role is for you!  

Reports to:  Russ Perry, Chief Executive Officer

Works closely with Product, Sales, Customer Success, Demand Generation, and Creative teams.

Location: US-based. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

Who We Are Looking For

First, Design Pickle is anything but typical. We’re a group of hard-working, creativity-loving individuals from around the world.

Do we love pickles, too? Most of us! But don’t stress if pickles aren’t your thing. It’s not a deal-breaker. We do look for a passion and interest in something, though, because our employees’ uniqueness is what helped make us the great company we are today. 

We stand by our vision, purpose, and values, and these are mission-critical to how you show up every day.

Specific to your role, we’re looking for individuals who have…

• 7+ years of experience in B2B marketing and/or product marketing with a demonstrated track record of strong performance
• Experience in SaaS or technology-enabled services at high-growth companies is preferred.
• Experience creating and launching demand generation campaigns that impacted total revenue generated at scale
• Experience in creating and executing go-to-market strategies for new product launches or major updates, including positioning and promotional tactics
• Experience collaborating with cross-functional teams to define product strategy and execute impactful initiatives
• Knowledge of customer journey mapping, funnel optimization, and tactics to improve conversion rates across the lifecycle.
• Excellent written and verbal communication skills with the ability to craft compelling messaging tailored to different personas and segments.
• Strong analytical ability to analyze marketing performance metrics, identify trends, and translate data insights into actionable strategies.
• Experience in marketing automation and CRM platforms like HubSpot, Marketo, or similar tools.

Key Objectives and Responsibilities

• Partner with the broader Marketing team to build and execute multi-channel demand generation programs (email, paid ads, SEO, etc.) that fuel lead acquisition and pipeline growth.
• Bring Design Pickle products and features to market by collaborating cross-functionally to build and execute go-to-market strategies that drive engagement and revenue expansion across the customer lifecycle
• Develop and refine messaging and positioning strategies for Design Pickle products and services, ensuring consistent alignment with company tone and voice.
• Analyze the performance of campaigns across the marketing funnel, identify areas for improvement, and implement changes to improve key performance indicators (KPIs)
• Conduct market research to identify customer pain points, competitive dynamics, and emerging trends to inform product and marketing strategies.
• Leverage customer feedback to create case studies, testimonials, and other materials that enhance client engagement and drive product adoption.
• Partner with Product, Sales, and Customer Success teams to align product strategies with marketing initiatives and deliver a seamless customer experience.
• Collaborate on creating content strategies that support growth marketing efforts, including thought leadership, customer education, and lead nurturing.

The compensation range for this position is $140,000 to $170,000 annually. The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.