Salutem – a specialist Daniel J. Edelman Health agency – is seeking a Media Executive to join our growing team! This is an exciting opportunity for a creative, outside-of-the-box storyteller who lives and breathes health media and knows the pulse of what’s trending in health news. The Media Executive will have the ability to hone a wide variety of communications skills alongside colleagues who have deep expertise at the intersection of healthcare and public relations.
If you have a close pulse on the evolving media landscape, this role is for you. Our ideal candidate can help craft newsworthy pitches to secure stories primarily on earned media but that also understands how stories come to life on all platforms. They enjoy building and maintaining reporter relationships and are always proactively thinking of story ideas to keep their clients in the news. They know how to conduct media monitoring and to formulate media lists that will help clients find the right reporter for their story at the right time. They are quick thinkers who can manage short-term requests with long-term projects. The ideal candidate will follow instructions from supervisors but also take initiative, and overall show an eagerness and enthusiasm to learn as they take on this next role in the early stages of their career.
They must be able to partner with colleagues in other departments (account teams, paid, social, etc.) to aid in strategy, develop media lists, pitches, pitching media as well as familiarity with all types of news media outlets.
Responsibilities:
- Solid understanding of basic principles of PR and media relations; display understanding of the role of media in shaping perceptions.
- Experience in storytelling on health-related issues, and familiarity with the media covering these issues and stories that will resonate with key audiences.
- Draft content to support a variety of PR programs including media recommendations, POVs and media pitches.
- Craft media lists and conduct research on reporters using tools like Cision and MuckRack.
- Monitor media trends and social conversations for reports to clients and to inspire story ideas.
- Conduct issue and media analyses to advise client activities and strategies.
- Develop, foster, and preserve strategic relationships with journalists, press and various media outlets (blogs, tech & business press, online websites, print, events, and broadcast)
- Present work and counsel to clients related to earned media programming, challenges, and opportunities
- Support research projects and any other requests from senior staff
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
- Understand Salutem and department vision and their own role in achieving it
Basic Qualifications:
- 1-2 years of relevant experience (media relations experience, blogger, journalist, copywriter)
- Bachelor’s degree in communications, public relations, journalism, or related field
Preferred Qualifications:
- Excellent writing skills and knowledge of AP style
- Attention to detail and the ability to manage multiple tasks/projects
- Tech savvy with an understanding of social media, new media, and excellent computer skills
- Knowledge of online tracking and monitoring tools
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A fast-forward, health-only agency with the resources of the DJE network, Salutem is a nimble partner for companies seeking quick flex, health expertise to tackle today’s business challenges, build trust across stakeholders and communicate in a fractured, complex world.
We draw on the heritage and resources of Daniel J. Edelman’s family of companies while specializing in courageous ideas that help our clients meet their business objectives. Whether for patients, consumers, healthcare professionals, employees or the payer community, we deliver communications marketing solutions that inspire attention and action across the evolving world of health.
Salutem is a reminder that the story of health is one of promise, discovery and evolution. Powered by a legacy of progress and collaboration, it is a fusion of knowledge, action, risk and ideas that calls for innovative health sector communications to build momentum and drive transformation.
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Salutem is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
