Job Description

• Responsible for supporting on media strategy/planning and overseeing campaign management, insights and reports.
• Oversees/manages media associate and day-to-day implementations of all media activity.
• Assist with day-to-day operations of the client media plan, budget trackers, ensuring client approvals, timely media authorizations prior to buys.
• Attend client status meetings and provide status of projects and implementations.
• Ensure that media strategies are effectively reflected across all channels and supervise their implementation.
• Ability to work omnichannel and full funnel campaigns.
• Uphold strict quality control standards to ensure all projects and implementations are executed with precision and efficiency.
• Consistently evaluate media performance to ensure alignment with initial objectives and strategies.
• Identify opportunities for improvement in the processes of receiving, implementing and reporting.
• Coordinate and supervise the delivery of partial and final reports for each campaign.
• Build relationships and trust with partners.
• Request proposals for specialized media campaigns to vendors.
• Coordinate any necessary calls or meetings with vendors.
• Meet vendors to review new media opportunities/proposals.
• Evaluate and share POVs of any media proposal received. Renegotiate when necessary.
• Skilled in PowerPoint and Excel: Expertise in creating professional and impactful presentations using Microsoft PowerPoint and familiarity with Microsoft Excel, including the ability to create and manage Pivot Tables.
• Assist AMD with all aspects of Media planning reports/development/recommendations.
• Assist in the creation of media playbooks:
  • Analyze and Forecast Annual investments by vendor.
  • Analyze KPIs goals for each partner and type of activation.
  • Explore format and media innovation for the playbook.
  • Research audiences that generate better performance.

Qualifications

• Digital fluency and an unending desire to seek out new ideas and opportunities.
• Openness to overseeing hands-on execution of digital campaigns.
• Organizational Skills: Necessary to manage projects, schedules, and deadlines efficiently.
• Flexibility and agility to manage high volume of campaigns and multiple channels with positivity and "can-do" attitude.

• Ability to collaborate and work closely with the planning, data, and implementation team.

• Bachelor’s degree from a four-year college or university
• Approximately three years of media/communications planning and buying experience
• Excellent written and verbal communication skills
• Bilingual, English and Spanish
• Strong mathematical fundamentals, comfortable working with data
• Excellent understanding of media/communication fundamentals, including all research
• Strong interpersonal and teamwork abilities
• Demonstrates ability in training and leadership capability
• Organizational skills to manage and prioritize team daily work flow
• Strong command of media research resources, capabilities and limitations
• Strong degree of accuracy and attention to detail
• Preferred experience with the following media systems: Kantar, Ibope, Media Tools, Media Ocean, Prisma, Doubleclick, Campaign Manager, etc.
• Provides an energy level that brings new and exciting ideas to the communications planning function