Facebook pixel

Social Media and Talent Relations Intern
Posted on 2/2/2022
Santa Monica, CA, USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
Social Media
  • A keen sense of whats popular and buzz-worthy when it comes to pop culture of TV and entertainment
  • Experience working on social media campaigns in entertainment or streaming TV is strongly preferred
  • A deep knowledge and understanding of how to work social media campaigns, particularly with talent, brands, or IP
  • An ability to think strategically, but can recognize when to roll up their sleeves and get tactical, from drafting copy to scheduling posts
  • Strong judgement and attention to detail
  • Keen understanding of social media ethics
  • Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
  • Proactively seek opportunities that align to social media priorities and goals
  • Able to independently structure and manage workflow and priorities
  • Data driven, and proficient in social media analytics and measurement
  • An understanding of paid social, including ad set up, execution, optimization and reporting
  • Strong communication skills with a love for writing
  • Comfortable with tools and software including Sprout Social, Wordpress, Google Analytics, and others
  • A firm understanding of SEO and whats required to optimize blog posts for search engines
  • Develop innovative social media ideas and strategy with the goal of growing The Roku Channels brand presence and consumer following across social channels
  • Pinpoint company content priorities and identify opportunities to drive awareness of them through the use of social media campaigns
  • Responsibly represent Roku on social media by acting as the primary voice of The Roku Channel on its social media channels including Facebook, Twitter, Instagram, YouTube, TikTok, the Roku blog, and others
  • Use social media to drive engagement and conversation about The Roku Channel content as well as help drive streaming hours on device
  • Craft and execute creative social campaigns for pre-awareness, launch, and post-launch phases
  • Collaborate with show talent to produce mutually beneficial social campaigns; Act as a liaison between the Roku social team and show talent
  • Identify and cultivate social media influencers
  • Work with both in-house creative teams as well as external agencies to create social assets
  • Work with the editorial calendar and all online content including the drafting and scheduling of posts
  • Track and report key social media metrics
  • Support company launches, announcements, and initiatives with creative social executions
  • Communicate knowledgably about the Roku streaming platform and Roku products including a firm grasp of key partners and their content
  • Collaborate with various departments across the company including marketing, editorial, ad sales, and public relations on the execution of key industry events
  • Live and breathe entertainment, social media trends, pop culture, and streaming TV
  • Proactive, self-motivated individual who takes ownership
  • Positive attitude
  • Non-political
  • Results-oriented
  • Practical
  • Hands on and team spirited
  • Desire to win in a highly competitive environment
  • Ability to adjust plan and react as needed

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards