Full-Time

Sr. Product Marketing Specialist

Baselane

Baselane

51-200 employees

Fintech platform delivering landlord banking services

Compensation Overview

CA$75k - CA$95k/yr

Toronto, ON, Canada

Hybrid

Two days per week in-office in Downtown Toronto (Tuesdays and Thursdays).

Category
Growth & Marketing (1)
Required Skills
Market Research
Asana

Get referred to Baselane

See people who can refer or advise you

Requirements
  • 2-4 years of experience in product marketing
  • You are able to join the Toronto office 2 days a week (Tuesdays and Thursdays)
  • You can join the Toronto office for a hybrid role based in Toronto
  • Experience working with external partners to drive customer growth collaboratively
  • Experience ideating and overseeing the creation of enablement material such as pitch decks, one-pagers, and cold outreach communications
  • Ability to strategize and help execute product and feature launches for multiple functions
  • Understanding of how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy
  • Strong stakeholder management and cross-functional collaboration
  • Data-driven decision-making skills to explain impact and inform next steps
  • Comfort with project management and collaboration tools like Asana and Notion
Responsibilities
  • Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels
  • Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users
  • Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both
  • Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features
  • Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle
  • Oversee the creation of internal and external enablement material to help sales activate new customers
  • Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities
Desired Qualifications
  • Foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment
  • Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels
  • Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space
  • Familiarity with tools like Sigma, Mixpanel, Miro and Figma

Baselane provides banking services and financial tools for landlords and real estate investors by partnering with FDIC-insured banks to insure deposits up to $2.5 million. It offers automated income and expense tracking, property-level transaction categorization, and automated rent collection to prevent missed payments. The platform also includes tenant screening tools and Baselane Messenger for tenant communication, plus rental insurance and financing options. Its goal is to reduce costs and increase returns for rental businesses by combining banking, bookkeeping, screening, messaging, and financing in one platform.

Company Size

51-200

Company Stage

Series B

Total Funding

$43.6M

Headquarters

New York City, New York

Founded

2020

Get referred to Baselane

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Baselane raised $34.4 million in October 2025 from Thomvest and Matrix.
  • Baselane serves 50,000+ investors and processes over $2 billion annually.
  • Baselane Smart launched in 2025, expanding monetization beyond free core banking.

What critics are saying

  • Thread Bank dependency creates platform risk if partner bank terms tighten in 2026.
  • Baselane competes with Stessa and generic accounting tools bundling similar landlord workflows.
  • Regulatory scrutiny of BaaS partnerships can disrupt onboarding, payments, or deposit programs quickly.

What makes Baselane unique

  • Baselane unifies landlord banking, bookkeeping, rent collection, and tax reporting in one workflow.
  • Thread Bank-powered deposits and unlimited property-level accounts simplify landlord cash segregation.
  • Baselane Smart targets landlords with automation tuned to rental-property transaction tagging.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

Flexible Work Hours

Remote Work Options

Home Office Stipend

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

1%
Associated Press
Jul 28th, 2026
World Cup boosts US short-term rental income 60% in host cities, Miami leads at 709%

The 2026 FIFA World Cup boosted short-term rental income by 60% year-over-year in US host cities, according to data from Baselane, a banking platform for real estate investors. Non-host markets saw only 11% growth during the same period. Miami posted the largest increase at 709%, followed by Kansas City at 607% and Dallas-Fort Worth at 587%. New York/New Jersey and Los Angeles recorded the smallest gains at 23% and 12% respectively. Local regulations significantly affected earnings potential. Markets with lenient short-term rental rules saw income rise 421% compared to June 2025, whilst highly regulated cities including New York, Los Angeles and Boston increased just 18%. Individual operators reported substantial gains. A Seattle professional with 23 units generated approximately $216,000 in four weeks, compared with $81,000 in a typical month. Baselane serves over 50,000 real estate investors who process more than $3.7 billion annually through its platform.

The AI Insider
Oct 13th, 2025
Baselane Announces $34M in New Funding, Debuts AI-Powered Tools to Automate Banking and Bookkeeping for Real Estate Investors

Baselane announces $34M in new funding, debuts ai-powered tools to automate banking and bookkeeping for real estate investors. * Baselane raised $34.4M ($20M Series B led by Thomvest Ventures + $14.4M Series A led by Matrix Partners) to expand its AI-powered financial platform for real-estate investors. * Launched "Baselane Smart," a subscription suite of automation tools that streamline bookkeeping, rent collection, tax reporting, and fund transfers - saving landlords up to 12 hours a week. * Serving 50,000+ investors, Baselane has grown 900% since 2022, processing $2 billion annually and becoming a key financial hub for U.S. landlords managing 25 million rental units. PRESS RELEASE - Baselane, the banking and financial platform purpose-built for real estate investors, announced it has raised a total of $34.4 million in new funding, including a recently closed $20 million Series B led by Thomvest Ventures and a previously unannounced $14.4 million Series A led by Matrix Partners. The funding milestone coincides with the launch of Baselane Smart, a subscription-based suite of AI-powered automation tools designed to give landlords greater control, efficiency, and insight into their rental property finances. Launched in 2022, Baselane has experienced more than 900% growth since its Series A financing and now supports more than 50,000 real estate investors across the United States. Individual investors own more than 25 million rental units - half of the U.S. residential rental supply - and represent a growing class of sophisticated, tech-savvy landlords scaling beyond single properties. Baselane has emerged as the new financial backbone of the evolving rental economy, replacing a fragmented landscape of non-specialized tools that forced landlords to juggle between spreadsheets, payment apps like Zelle(R), accounting software, personal checking accounts, and more. Baselane consolidates and simplifies financial workflows with its powerful, purpose-built platform for real estate investing, integrating everything from banking and bookkeeping to rent collection and tax reporting. "Real estate investors don't want to be accountants; they want to focus on building passive income without drowning in manual admin work," said Mathias Korder, Co-Founder and CEO of Baselane. "We built Baselane to give landlords back time and control. By automating the financial back-office, we're helping them save 5, 8, even 12 hours a week - while still staying on top of cash flow and helping them manage larger portfolios without adding more work." Baselane will use the new round of funding to scale its go-to-market efforts and accelerate product innovation, transforming how individual real estate investors operate and make decisions. Starting with the launch of its first subscription-based product, Baselane Smart, the company will introduce AI and automation to streamline tasks like transaction categorization, receipt matching, and proactive fund transfers to cover bills. Empowered by software that delivers institutional-grade insights traditionally reserved for large-scale investors, individual landlords will gain deeper financial visibility, reduce manual financial busywork, and make faster, more informed property decisions, freeing up time to focus on what matters most. Baselane Smart builds on the success of Baselane Core with these benefits: * Auto-Tag Assistant: Baselane's AI automatically categorizes every transaction the moment it comes in, so you never fall behind on bookkeeping. * Advanced Tagging Rules: Set smart rules that tag your transactions based on who you paid, how much, or which account you used. * Auto-Receipt Match: Email or upload your receipts, and we'll take care of the rest - auto-matched, organized, and ready for tax time. * Smart fund transfers: Prevent overdrafts, missed payments, and maximize your savings with automatic top-ups when your balance gets too low. * Time back, without sacrificing oversight: Save 5 - 12+ hours per week on manual financial tasks while gaining deeper visibility into property finances. Baselane started with a simple mission: make it easier for individual real estate investors to thrive. In just three years, it's done just that, saving the average investor more than 150 hours and $5,000 per year through automation, visibility, and built-in financial tools. "One of the most frustrating, overlooked problems in real estate investing is the financial management, and Baselane is using software and AI to solve this for tens of thousands of customers," said Don Butler, Managing Director at Thomvest Ventures. "By deeply understanding this niche and building a beautifully integrated product, Baselane has created something that real estate investors can truly depend on and love." The Series B round included participation from Matrix Partners, Diagram Ventures, Starwood Capital, Parameter Ventures, Activant Capital, RXR ARDEN Digital Ventures, and Watershed Ventures. Baselane has raised $44.3 million to date. About Baselane Baselane is a financial platform purpose-built for rental property owners, offering integrated banking with bookkeeping, tax reporting, and rent collection. Baselane is trusted by over 50,000 independent real estate investors who process more than $2 billion annually through the platform. Baselane automates core financial tasks to help users save time, operate more efficiently, and grow their rental portfolios. Learn more at www.baselane.com. Baselane is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. FDIC deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. James dargan.

Fintech in Shorts
Oct 3rd, 2025
Baselane Raises $34M for PropTech Innovation

Baselane, a PropTech firm, has raised $34 million in funding to enhance its technology solutions for property management. This investment highlights the growing demand for innovative PropTech solutions in real estate, aiming to streamline management for landlords and renters. The funding underscores the increasing importance of technology in the industry, with Baselane focusing on improving user experiences and operational efficiency to transform real estate management.

AlleyWatch
Oct 2nd, 2025
The AlleyWatch Startup Daily Funding Report: 10/2/2025

Baselane, a banking and finance platform for real estate investors, has raised $20M in Series B funding led by Thomvest Ventures.

FinSMEs
Oct 1st, 2025
Baselane Raises $34M in New Funding

Baselane raises $34M in New funding.