Full-Time

Senior Director

Brand

Posted on 5/22/2024

Ensemble

Ensemble

51-200 employees

Travel group providing vacation products and marketing


Senior

Toronto, ON, Canada

Required Skills
Communications
SEO
Marketing
Requirements
  • 12+ years’ experience building brands, marketing plans and teams.
  • Demonstrable experience of influencing growth.
  • Background in brand, growth marketing, sponsorship marketing and communications.
  • Fluency in CRMs, audience segmentation strategies, and aligning audiences to objectives – and has used HubSpot or something similar.
  • Fluency in all social channels including Instagram, LinkedIn and TikTok on how to motivate interest in lead generation with strong ROI including a/b testing in paid media.
  • Strong analytical capabilities with proven expertise in problem solving and multiple project management.
  • Experience in the B2B and B2C space particularly tech sector and or start up world.
  • In depth experience developing and executing marketing and event plans.
  • Exceptional interpersonal skills with the ability to create strong working relationships based on trust and confidence.
  • Strong communication skills: you can present information (both written and oral) clearly and concisely across all levels within the organization.
  • Travel industry experience a plus.
  • Bachelor’s degree, college diploma, or other relevant post-secondary achievement.
Responsibilities
  • Build, execute and manage an event, sponsorship & marketing plan to help the business achieve its revenue goals – including owning and executing prospect and lead email marketing campaigns.
  • Be the brand steward of our newly revitalized brand. Ensure all customer touchpoints reflect and drive Ensemble’s brand value proposition. Developing the strategy on how it comes to life in marketing campaigns, industry events and sponsorship as well as in owned channels – website, social channels etc.
  • Analyze our current acquisition and retention strategies, research competitors and talk to our customers to inform your strategies.
  • Oversee the member marketing adoption team and drive event and marketing adoption.
  • Oversee and manage the B2B marketing communication and partner communication.
  • Manage the delivery of B2B coop marketing with excellence – with a lens of profitability and marketing operational efficiency and effectiveness.
  • Oversee and manage our creative output to ensure its consistently on brand, and be able to manage creative teams to get the best content quality.
  • Ability to work with the senior leadership with ease and professionalism.
  • Drive the development of the new websites, working with stakeholders with a focus on lead generation, SEO and customer acquisition.
  • Drive and develop branding of our products and services and create content and collateral to help drive interest in the brand and its services.
  • Take ownership of our industry facing channels – across email, affiliate marketing, social, influencer, newsletters, and other marketing channels.
  • Ensure our customers get to their ‘aha’ moment quicker, keeping churn low and lifetime value increased.

Ensemble Travel Group is an ideal workplace for those passionate about the travel industry, offering a supportive environment where innovative consumer vacation products are developed. The company's use of integrated marketing programs and intuitive technology platforms ensures that independent travel agencies can offer unique and authentic travel experiences, creating a dynamic and forward-thinking work culture. Furthermore, Ensemble Travel Group's global reach allows employees to engage in high-volume sales and preferential commission structures, enhancing both professional growth and job satisfaction.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York, New York

Founded

1968

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

34%