About TruckSmarter

Logistics is one of the single largest industries in the world. Globally, logistics is an $8-$12 trillion dollar industry and in the US alone, ~$2 trillion, representing ~10% of GDP. A single percent of improvement drives profound change to every corner of the world --- from the cost of our goods, to the livelihoods of local communities, to even the impact on our environment. To reshape the industry, at TruckSmarter, our focus is first on truck drivers. Trucks move 71% of freight in America (~$800bn annually) & the trucking industry represents nearly 6% of the full-time jobs in the country. If you look around you, every item has sat on a truck at one point on its journey to you. However, despite the industry being one of the greatest levers of innovation throughout history, it is still deeply fragmented & structurally misaligned. Our mission is to fix that—and we need your help.

The Role

We’re looking for an organized, creative, and social go-getter to join our team and spearhead the day-to-day management and execution of our social media strategy across our social media platforms. It will be your responsibility to drive consumer engagement, grow TruckSmarter’s brand presence and appeal on social media, and to ensure that our brand culture, personality, and positioning is actively and accurately represented. You are a social media mastermind, willing to push the boundaries of what’s possible within community-based marketing and showcase the value of this channel. 

Responsibilities

• Manage day-to-day operation of our social platforms, including content, community engagement and performance.

• Engage with followers daily on all social platforms and respond to direct messages, comments, reviews, and inquiries from consumers.

• Understand the needs, wants, and pain points of drivers through in-house and external channels, and communicate that to the company.

• Manage the development, production, and publishing of inspiring content that aligns with overarching brand and product line positioning as well as the corresponding marketing & social strategy.

• Build out content / content calendar across on all relevant social platforms - TikTok, Instagram (reels, stories, posts), Facebook, Twitter, and LinkedIn

• Go beyond one-off content posts to drive creative social media activations and campaigns to increase brand conversation, brand love, and cultural relevance

• Coordinate social programming and promotions for marketing events

• Plan, coordinate and communicate with external brand partners for various influencer-related activations

• Reach out to content creators we want to be associated with

• Manage social media reporting, analyzing trends and deriving insights from various social data sources, such as social listening and community management

Requirements

• 5+ years of relevant experience with a background in marketing and social media

• Fluent with social platforms, like Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitter, and Discord

• Proven experience building your own brand(s) and/or a company’s public social platform (i.e., developing content, building engagement, and followership)

• Experience working with the logistics/trucking industry preferred

Who you are

• You take initiative, stay organized, and can handle multiple projects at once and thrive in a fast-paced environment

• You’re a team-player and consider no job is too big or too small

• You’re a people person with high emotional and interpersonal skills and you love getting to know people and building relationships

• Social content is in your blood—you can’t stop yourself from posting every day

• You have great writing skills and storytelling ability to communicate and connect with key audiences

• You’re strategically minded, with strong problem-solving skills and close attention to detail