Full-Time

Technical Sales Representative

Posted on 11/23/2025

Laticrete

Laticrete

501-1,000 employees

Sustainable tile installation and stone products

No salary listed

Houston, TX, USA

Hybrid

Must be able to travel 30-50% within assigned territory.

Category
Sales & Account Management (1)
Requirements
  • High School Diploma required or Bachelor’s degree preferred
  • Valid driver’s license, current automobile insurance and a good driving record
  • Travel: High travel components (30-50%), within territory
  • Physical strength to lift and carry 50 pounds
Responsibilities
  • Attend training sessions and travel with experienced technical sales reps to learn company products, procedures, culture, and philosophy in dealing with customers.
  • Introduce, demonstrate and promote all current and new products.
  • Assist and accompany distributor sales personnel in training and motivation at company technical training sessions on periodic basis.
  • Evaluate the territory distributor framework to assure sufficient coverage and efficiency and maintain distributor hopper list.
  • Maximize market penetration in assigned territory.
  • Implement pricing policies within market segments as directed.
  • Design and execute distributor-level product promotion programs.
  • Maintenance of Project Tracking files and Competitive Pricing files.
  • Submit quarterly report summarizing LATICRETE performance and current competitive activity through intelligence gathering.
  • Complete follow up on inquiries and leads provided by RSM.
  • Investigate, document and report all complaints and claims for service in territory and coordinate same with Technical Service Division.
  • Attend annual North America Sales Meeting, and annual trade shows as assigned.
  • LataVan participation periodically within assigned territory as required.
  • Performs other directly related appropriate duties and assumes accountabilities as apparent or as delegated, including mutually agreed upon objectives.
Desired Qualifications
  • Previous experience selling masonry veneer products or related building products strongly desired
  • Desire to learn and grow professionally
  • Ability to do presentation to large groups
  • Spanish language proficiency (written and verbal) highly preferred
  • Intermediate knowledge of Microsoft Office (Word, Excel, PowerPoint), Outlook and Access
  • Intermediate knowledge of and functional proficiency in ERP and CRM systems; Oracle EnterpriseOne and CRM OnDemand preferred
  • Strong written communication skills
  • Strong, aggressive personality
  • Team cooperation –maintain positive, cooperative attitude with all employees of LATICRETE and all customers
  • Travel: High travel components (30-50%), within territory

LATICRETE International, Inc. makes sustainable construction products for the global building industry, focusing on tile and stone installation, surface preparation, and radiant floor heating systems. Its offerings work by providing compatible materials and systems that help builders lay floors and walls, prepare surfaces for adhesion, and heat spaces efficiently. The company differentiates itself through ISO 9001:2015 quality management, a broad international distribution network, and tools like the Product Recommendation Tool and LEED Project Certification Assistant that streamline project planning and green certification. Its goal is to deliver reliable, environmentally friendly products that meet the needs of contractors, architects, and homeowners while supporting efficient, sustainable construction worldwide.

Company Size

501-1,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Horsethief Canyon Ranch, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for sustainable materials supports LEED certification and green building trends.
  • Solepoxy acquisition strengthens resinous flooring capabilities in Latin American decorative markets.
  • Collaborations with MMSA, TCNA, ISO enable standard-setting influence and faster validation.

What critics are saying

  • MAPEI's aggressive ready-to-use adhesive expansion erodes market share within 6-12 months.
  • PFAS regulatory bans in EU and California force costly reformulation of sealers.
  • Family board additions trigger governance conflicts, halting innovation pipeline execution.

What makes Laticrete unique

  • 70-year heritage with proven tile and stone installation systems globally.
  • Expanded Texas R&D lab accelerates product development near second-largest US plant.
  • ISO 9001:2015 certified with comprehensive warranties and low-VOC green products.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Paid Vacation

Paid Sick Leave

Health Savings Account/Flexible Spending Account

Company News

PoolPro
Mar 27th, 2026
LATICRETE celebrates 70 years with family additions to board of directors.

LATICRETE celebrates 70 years with family additions to board of directors. ByPoolPro March 27, 2026 LATICRETE, a leader in globally proven construction solutions, marks its 70th anniversary with the appointment of Daniel B. Rothberg and Henry B. Rothberg to its board of directors. Founded in 1956 by Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg, LATICRETE began with a breakthrough innovation that transformed tile and stone installation materials and methods. Over seven decades, the company has introduced various other industry-first innovations while also growing into a global leader, operating in over 100 countries. Henry B. Rothberg, a second-generation family leader and retired executive, has been a part of LATICRETE for more than six decades. During his tenure with the company, he served as an advocate for technical excellence as well as development of and adherence to industry standards for ceramic tile and stone installation, all while advancing innovations across the U.S. and internationally."Henry's decades of hands-on leadership in building our global footprint, training teams worldwide and championing tile and stone installation standards and solutions make him an invaluable addition to the board," says David Rothberg, LATICRETE chairman.Daniel Rothberg, a third-generation family member, also joins the board in a fiduciary capacity, representing the founding family. His contributions include developing the LATICRETE resinous flooring business in Mexico and Latin America, integrating technology from the company's Brazilian acquisition, Solepoxy, and serving in the North America division as product manager for Masonry Veneer Installation Systems. "Daniel brings operational experience and a deep understanding of our history, purpose and technologies," says David Rothberg. In addition to board leadership, Samantha Rothberg serves as senior director of marketing and communications, overseeing the company's marketing communications function, while Alex Rothberg works within the operations team as director of integrated business planning, aligning commercial strategy with operational execution across demand planning, inventory strategy, capacity planning and distribution.The newly introduced Rothberg Family Vision & Values Statement formalizes core principles that have guided the company for 70 years: collaboration, integrity, innovation and social responsibility. It will serve as a foundation for long-term decision-making. "Reaching our 70th anniversary is a celebration of the passion, innovation and integrity that has defined our company since day one," says CEO Patrick Millot. "Our values and brand promises aren't just words on a page, but the foundation for how we operate, inspire our teams and deliver success with our partners around the world. We live by our commitment, 'For the Builders of a Better World.'"

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