Field Marketing Director
Posted on 11/12/2021
INACTIVE
Veeva Systems

5,001-10,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.

Company Stage

N/A

Total Funding

$224M

Founded

2007

Headquarters

Pleasanton, California

Growth & Insights
Headcount

6 month growth

3%

1 year growth

16%

2 year growth

37%
Locations
Dorchester, Boston, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Word/Pages/Docs
Salesforce
Marketing
PowerPoint/Keynote/Slides
Requirements
  • 10+ years of enterprise software marketing experience
  • Exceptional communication, writing, and organizational skills
  • Well organized with very high attention to detail
  • Expert in Microsoft Word, PowerPoint, and Excel
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Proficient in delivering content via social media tools, including LinkedIn and Twitter
  • Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
  • Growth minded and a team player with a positive attitude
Responsibilities
  • Own integrated marketing strategy for commercial cloud for emerging pharma and biotechs - partner closely with Sales and Strategy on objectives and themes
  • Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers within emerging pharma accounts
  • Create awareness, nurture and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
  • Design & execute 1:Few Account-Based Marketing (ABM) initiatives
  • Track, analyze, and optimize emerging pharma programs and ABM initiatives
  • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
  • Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
  • Build and maintain a complete and accurate account and contact database
Desired Qualifications
  • Experience in administration, project coordination, and marketing operations
  • Experience in a high growth software or technology company