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Lead – Product Marketing Manager
Consumer Financial Services
Updated on 9/26/2022
Experience Level
Desired Skills
Market Research
  • You have a minimum of 6+ years of previous experience in product marketing, martech product management, or lifecycle marketing within a trading or investment context
  • Required experience in trading fintech, trading products, charting, financial markets or cryptocurrency
  • You have a strong interest in crypto and belief in its future impact on economics, trade, and society; you follow the industry whether you're a seasoned OG or you recently started your journey down the rabbit hole and through the looking glass
  • You're a concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
  • You're an ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives
  • You can be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback
  • You've got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
  • Leverage your knowledge of different marketing functions and how (and when) to best leverage and activate their skills for product launches and sustained growth
  • Orchestrate marketing from inbound to go-to-market execution across UXR, market research, data and intel, acquisition, retention, content, comms, social, and brand to frame a unified narrative
  • Dive in and assume a variety of marketing roles when the need arises; you can flex between strategy and execution seamlessly
  • Influence the Consumer product roadmap to help clients save, invest, spend, and learn about crypto through coordinating ongoing research and analysis and thoughtfully launching new products
  • Quickly grow and build your expertise in crypto and consumer fintech to identify trends and opportunities that create alpha for the product and marketing teams focused on Consumers
  • Growth transacting clients by launching new products, coordinating with retention and growth teams to further engage existing users and finding new traders
  • Plan and execute go-to-market strategies for new features, enhancements, and token listings by forming the positioning and messaging
  • Learn what clients need before they need it through direct research, surveys, competitive intel, and market sizing
  • Consider the DNA of Kraken, the cultural values we stand for everyday, and ensure those genetics are in each product we ship to further deliver on our brand promise
  • Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker that can rally leaders around a common problem or goal
  • Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, next, and later, and plan we will scale and automate
  • Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves; know our products, our competitors products, and the differences between them better than anyone
  • Use quantitative and qualitative analysis to create briefs and narratives that identify opportunities to grow our client base
  • Plan and execute go-to-market strategy for new products by framing the positioning, messaging, and value propositions for each relevant client segment
  • Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
  • Be an owner: step up and take the lead on challenging, ambiguous work

1,001-5,000 employees

Cryptocurrency exchange
Company mission
Kraken's mission is to accelerate the adoption of cryptocurrency so that the rest of the world can achieve financial freedom and inclusion.
  • Competitive salary and equity plan
  • 401k contribution plan
  • Vacation & Generous PTO
  • Paid Tranings
Company Values
  • Remote Friendly: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
  • Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive.
  • Diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion.
  • Kindness: From executive leadership onwards, we are committed to making Kraken a welcoming and respectful community.