Full-Time

Marketing Development Representative

Marketing Development Representative

Posted on 10/31/2025

Tractian

Tractian

501-1,000 employees

AI-powered predictive maintenance platform

No salary listed

Atlanta, GA, USA

Remote

Category
Sales & Account Management (1)
Requirements
  • Degree in Business, Engineering, IT, or related fields;
  • Previous experience handling Inbound leads, or in SDR/MDR roles within B2B environments;
  • Knowledge in HubSpot and marketing/sales automation tools (Apollo, Lusha, ZoomInfo, etc.);
  • Experience with the B2B market;
  • Excellent verbal and written communication skills, with the ability to engage leads with clarity and empathy;
  • Strong understanding of customer pain points and ability to connect them to Tractian’s solutions;
  • Collaborative, data-driven mindset with a passion for growth and cross-functional work between Marketing and Sales.
Responsibilities
  • Engage and qualify leads and MQLs generated through Inbound Marketing channels (website, campaigns, paid media, content, etc.);
  • Conduct outbound or cold calls to previous inbound contacts, reactivating past marketing-generated opportunities;
  • Reach out to Tractian event leads (invitees, attendees, and prospects) supporting the Events team;
  • Assist the Social Media team in responding to direct messages (Instagram, LinkedIn, etc.), identifying and forwarding business opportunities;
  • Collaborate with the Growth Marketing team to build and structure the Inbound Sales playbook within Marketing;
  • Use tools such as HubSpot CRM, automation platforms, and communication systems to manage leads and interactions;
  • Report conversion metrics and qualification insights, helping optimize marketing campaigns and lead flows;
  • Participate in weekly alignment meetings with Growth, Events, and Sales to ensure cross-team synergy.
Desired Qualifications
  • Experience in SaaS, B2B, or software companies;
  • Hands-on experience with digital marketing campaigns and MQL generation;
  • Participation in building Inbound Sales processes or playbooks
  • Experience with power dialers (Nooks, Orum) a bonus

TRACTIAN provides an AI-powered IoT maintenance platform for industrial equipment, helping manufacturers and food processors monitor machines in real time and predict failures to schedule proactive maintenance. The system collects continuous sensor data and uses AI analytics to generate real-time alerts and insights, optimizing maintenance plans and reducing unplanned downtime. It differentiates itself with a centralized, easy-to-use platform and a subscription model that includes ongoing updates and analytics. The goal is to help businesses avoid downtime, extend machinery life, lower maintenance costs, and improve product quality through data-driven maintenance decisions.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$188.4M

Headquarters

Atlanta, Georgia

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • 5548% revenue growth ranked Tractian #24 on Deloitte Technology Fast 500 in 2025.
  • $120M Series C funding from Sapphire Ventures values company at $720M post-money.
  • Expanded to 22,000 sq ft Atlanta headquarters at Coda at Tech Square in March 2026.

What critics are saying

  • Sapphire Ventures' observer seat pressures acquisition if growth misses in 18 months.
  • Siemens and GE Digital bundle IoT+AI into ERP, compressing Tractian's margins in 12 months.
  • Food and automotive verticals over 60% revenue; one loss triggers 15-25% revenue drop in 12 months.

What makes Tractian unique

  • Tractian combines IoT sensors, AI software, and maintenance management into one platform.
  • Platform delivers 6-12x ROI by predicting failures and avoiding 97,631 hours of downtime.
  • Industrial Copilot captures shop-floor know-how for asset-heavy industries like food and automotive.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Paid Vacation

401(k) Retirement Plan

Language Learning Opportunities

Gym Membership

Sports Incentive

Long-Term Benefit

Birthday Time Off

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

0%
Urbanize Atlanta
Mar 11th, 2026
Officials: Midtown's Coda at Tech Square complex on leasing roll

Officials: Midtown's Coda at Tech Square complex on leasing roll. Block-sized West Peachtree Street innovation hub inks office deals with growing AI companies. March 11, 2026, 1:49PM Josh Green 2 Comments Seven years after it officially debuted, a high-rise complex built to be Midtown's beating heart of technological innovation has signed a lease with another growing, AI-focused company. Atlanta-based, national developer Portman announced this week AI security company Airia has signed a lease for 10,000 square feet of offices at Coda at Tech Square, with plans to graduate up from a coworking space at the 756 W. Peachtree St. complex next month. Airia, described as a "rapidly growing enterprise AI security, orchestration, and governance platform," was founded 16 months ago and has grown to about 170 employees and 500 customers. The company's plans at Coda call for establishing a centralized hub for future growth. Airia's commitment at Coda follows a lease recently inked with another growing AI company, Tractian, a platform designed to prevent industrial machine failures and increase production. Coda's base level as seen in summer 2025. Courtesy of Portman Courtesy of Portman Tractian committed to nearly 22,000 square feet of space at Coda, which Portman officials say helps reinforce the building's status as a top destination for next-generation tech firms, with access to Midtown's business ecosystem, Georgia Tech, MARTA, and Atlanta's airport. "Coda places us directly within one of the country's most cutting-edge environments, surrounded by talent, research, and enterprise partners," said Kevin Kiley, Airia CEO, in this week's announcement. "This location allows us to scale our platform and help organizations adopt AI quickly, securely, and with confidence." Airia's platform specializes in deploying AI for large organizations in highly regulated, complex environments. Its leadership team includes Atlanta tech industry success stories, including John Marshall, president and CEO of AirWatch. Inside a Coda social area with Tech Square views. Courtesy of Portman After several years of planning and construction, the 21-story, block-sized Coda building opened in May 2019 as the first of three new John Portman and Associates-designed office towers neighboring each other on Midtown's West Peachtree Street. The glassy, L-shaped structure stands just north of 4th Street, between Spring and West Peachtree streets, and features 25,000 square feet of retail, 20,000 square feet of outdoor space, and a 9.6-MW data center. Coda claims 650,000 square feet of office space total, with some tenants linked together by a 17-story spiral staircase. (Georgia Tech, the anchor tenant, leases about half of that square footage.) Another signature, anchor feature is the building's Collaborative Core, a 35,000-square-foot social and working space. Capital Real Estate Group represented Airia in the Coda lease. Stream Realty Partners handles leasing on behalf of owners at the Midtown property. The 21-story Coda building's West Peachtree Street facade today. Courtesy of Portman

36Kr
Jan 9th, 2025
Tractian secures $120M to reduce downtime

Tractian, an AI-driven company focused on reducing machine downtime in manufacturing, has secured $120 million in Series C funding led by Sapphire Ventures, with participation from General Catalyst, Next47, and NGP Capital. Tractian's solutions combine smart hardware and AI software to monitor machines, predict failures, and optimize maintenance, achieving an ROI of 6-12x. The company has deployed over 100,000 sensors across various industries, including automotive and consumer goods.

Foley & Lardner LLP
Dec 19th, 2024
Foley Represents Upload Ventures as Investor in $120 M Series C Financing for Tractian

Foley & Lardner LLP represented Upload Ventures as an investor in the $120 million Series C funding round for Tractian, a leader in Manufacturing AI.

Medium
Dec 18th, 2024
Tractian Secures $120M for AI Maintenance

AI-powered manufacturing startup Tractian has secured $120 million in Series C funding, led by Sapphire Ventures, with support from NGP Capital, Next47, and General Catalyst. The Atlanta-based company offers predictive maintenance solutions to reduce machine downtime, a critical issue costing companies over $1.4 trillion annually. This funding highlights the growing investment in AI startups, with Tractian raising over $180 million since its founding in 2019.

FinSMEs
Dec 6th, 2024
Tractian Raises $120M in Series C Funding

Tractian, an Atlanta, GA-based company which specializes in manufacturing AI, secured $120M in Series C funding

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