Full-Time
SEO & Content Specialist
Posted on 4/6/2026
Apna
1,001-5,000 employees
Free job search and professional networking platform
No salary listed
Bengaluru, Karnataka, India
In Person
 Content & Writing (1) |
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- 2–3 years of experience in SEO or content growth.
- Familiarity with Ahrefs, Google Search Console, and SEMrush.
- Strong execution mindset.
- Drive organic growth across search engine optimization, large language model discovery, and YouTube.
- Build and optimize programmatic pages for colleges, degrees, and career pathways.
- Perform keyword research and improve rankings for high-intent queries.
- Create and optimize high-quality content aligned to user search journeys.
- Manage and guide 3–4 content interns to scale content production.
- Continuously improve content performance through experimentation.
- Experience in EdTech or career content.
- Basic understanding of AI search and large language model content optimization.
Apna is a job and professional networking platform in India that helps blue-collar and entry-level workers find opportunities and connect with employers. It operates across 74 cities and supports about 70 job categories, making it easier for job seekers to search and apply online for free while employers can post vacancies without cost. Revenue comes from premium services for employers and partnerships with companies for targeted recruitment and advertising. Community features called Apna Groups offer career guidance and peer support, strengthening user engagement. Apna’s goal is to expand economic opportunities for India's growing working class by improving employability and linking job seekers with suitable jobs efficiently.
Company Size
1,001-5,000
Company Stage
Series C
Total Funding
$193.5M
Headquarters
Bengaluru, India
Founded
2019
Get referred to Apna
See people who can refer or advise you
Simplify's Take
What believers are saying
- Apna claimed 6 crore Android users by December 2025, showing massive reach.
- Apna Safety reduced scam exposure 45% during 2025 pilot, improving trust.
- Blue Machines secured over $6 million in enterprise contracts within 45 days.
What critics are saying
- Naukri rolled out AI recruitment products on July 6, 2026, intensifying white-collar competition.
- WorkIndia spans 1,000+ cities and 750+ cities, pressuring Apna's blue-collar moat.
- Blue Machines and Apna Jobs split focus, risking diluted execution and slower monetization.
What makes Apna unique
- Apna built AI Interview Prep Lounges in Mumbai on June 8, 2026.
- Apna Safety verifies recruiters with Aadhaar, GST, PAN, and CIN checks.
- Blue Machines launched in 2025, targeting enterprise multilingual Voice AI deployments.
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Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
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↑ 4%Apna opens AI Interview Prep Lounge in Mumbai June 09, 2026 by Prabhu Prasad
Apna launches India's first AI Interview Prep Lounge at Atal Bihari Vajpayee Kaushalya Vikas Kendra. Inaugurated by Union Minister Shri Piyush Goyal, the first-of-its-kind facility helps job seekers prepare for interviews, receive real-time feedback, and explore employment opportunities. Apna, India's leading AI-native early-career talent platform, has launched India's first AI Interview Prep Lounge at the Atal Bihari Vajpayee Kaushalya Vikas Kendra (ABVKVK) in Kandivali East, Mumbai. The facility was inaugurated by Shri Piyush Goyal, Hon'ble Union Minister of Commerce & Industry. "The Apna AI-enabled Interview Centre represents the future of skill development and employment generation. By leveraging Artificial Intelligence to identify opportunities, bridge skill gaps and prepare candidates for the evolving job market, this initiative will empower our youth to build successful careers and contribute meaningfully to India's journey towards Viksit Bharat 2047," Goyal said. The Lounge houses three AI-powered interview preparation kiosks by apna, the first of its kind in the country. It also marks the integration of Apna's interview preparation platform into the weekly walk-in hiring drives at ABVKVK, bringing interview preparation and job discovery into a single candidate journey. Candidates visiting the centre can practise role-specific mock interviews, receive instant feedback on their responses, and explore relevant job opportunities. The Apna AI Jobs Prep Interview machine allows for candidates to practice for over 25000 roles across companies and it supports multiple languages and is available free of cost to all candidates visiting the centre. Speaking about the larger vision behind the initiative, Nirmit Parikh, Founder & Group CEO, Apna, said, "At Apna, our ambition extends beyond connecting people with jobs. We want to build the infrastructure that helps individuals succeed throughout their careers. As technology reshapes the world of work, access to guidance, preparation, and opportunity must become universal. The AI Interview Prep Lounge reflects our belief that every job seeker should have the tools and support needed to realise their potential." For many job seekers, especially those entering the workforce for the first time, the challenge is often not acquiring skills but navigating the interview process. Access to coaching, mentors, and structured interview preparation remains uneven, leaving many candidates to learn through trial and error. The AI Interview Prep Lounge was built to address this gap by giving candidates a place to prepare, practise, and build confidence before meeting potential employers. Commenting on the launch, Kartik Narayan, CEO, Apna Jobs, said, "Every year, millions of Indians invest in building skills and qualifications, yet the transition from learning to employment remains challenging. Interview readiness is often the missing link. Through the AI Interview Prep Lounge, we are giving candidates a practical way to prepare, build confidence, receive feedback, and improve their chances of converting opportunities into jobs." The Mumbai launch is the first step in Apna's plans to expand the model across skilling institutions, educational campuses, and workforce development ecosystems. As technology continues to reshape the world of work, the company aims to make career preparation more accessible and help job seekers navigate an increasingly dynamic employment landscape with greater confidence.
Apna launches India's first AI Interview Prep Lounge in Mumbai to transform job readiness experience. The AI Interview Prep system supports over 25,000 roles across companies. JUNE 7, 2026, 11:17 PM Apna, an AI-native early-career talent platform, has launched an AI Interview Prep Lounge at the Atal Bihari Vajpayee Kaushalya Vikas Kendra in Mumbai. The facility, inaugurated by Union Minister Piyush Goyal, is designed to help job seekers practise interviews, receive real-time AI-driven feedback, and access job opportunities through an integrated preparation ecosystem. Inaugurating the centre, Goyal said, "The Apna AI-enabled Interview Centre represents the future of skill development and employment generation. By leveraging artificial intelligence to identify opportunities, bridge skill gaps, and prepare candidates for the evolving job market, this initiative will empower our youth to build successful careers and contribute meaningfully to India's journey towards Viksit Bharat 2047." The new facility features three AI-powered interview preparation kiosks. They are integrated with Apna's interview preparation platform and will also be part of weekly walk-in hiring drives at ABVKVK, creating a unified journey from preparation to placement for candidates.
Apna Group strengthens AI leadership bench, appoints John Philip as CBO for BlueMachines.ai. Apna Group has appointed industry veteran John Philip as Chief Business Officer for BlueMachines.ai, its newly launched enterprise Voice AI platform. The appointment comes at a time when Indian enterprises are moving decisively from experimentation to scaled deployment of AI solutions. According to a recent EY-CII report, 47% of Indian enterprises now have multiple AI use-cases live in production, reflecting a clear shift from pilots to performance. Blue Machines, launched recently, delivers enterprise Voice AI agents with sub-300 millisecond latency, multilingual capability and deployment cycles that go live within days instead of months. The platform is already being adopted across lending, mutual funds, insurance, healthcare, recruitment and edtech. As CBO, John will lead the business strategy for the Voice AI vertical, scale the enterprise pipeline across India and global markets, and strengthen go-to-market and revenue operations. He will work closely with Apna Group Founder and CEO Nirmit Parikh, along with product and engineering teams, to accelerate deployment cycles and deepen customer partnerships. John brings over two decades of leadership experience across enterprise technology, telecom, cloud infrastructure and AI-led solutions. In his previous role as Chief Revenue Officer at Gnani.ai, he drove revenue growth, enterprise partnerships and GTM strategy for its conversational AI business. Prior to this, he held senior positions at Avaya, Cisco, HP, AGC Networks, Avaya GlobalConnect, and TATA Telecom, leading multi-region mandates and building high-performing sales organisations. The leadership addition comes as enterprises accelerate the adoption of AI in core business operations. A recent Microsoft-ET study notes that 93% of Indian business leaders plan to deploy AI agents within the next 12-18 months, underscoring the growing demand for scalable, production-ready AI systems. "John's sales leadership experience across Avaya and Cisco gives him a sharp understanding of how large enterprises adopt mission-critical technology," said Nirmit Parikh, Founder & Group CEO, Apna Group. "Blue Machines is setting the benchmark in enterprise Voice AI with the fastest, most reliable deployments in the industry. With a strong product foundation and John's ability to build trust with enterprise customers, we are positioned to scale rapidly." Reflecting on his new role, John Philip, Chief Business Officer, Blue Machines, said, "Having spent years in enterprise technology, I have seen firsthand how difficult and unpredictable AI deployments can be. Most platforms take months to stabilize, and even then, the results are inconsistent. Blue Machines stood out to me long before I joined because it just works. The platform goes live in days or weeks, delivers consistently low latency across languages, and solves the hardest part of Voice AI - reliable production deployment. I am genuinely thrilled to lead a business that is setting this benchmark for the industry. The opportunity ahead is massive, and I look forward to working with Nirmit and the team to take Blue Machines to a global scale." Since its launch, Blue Machines has quickly positioned itself as a strong contender in India's enterprise AI landscape, driven by its real-time accuracy, multilingual capability, and production performance across regulated and high-volume sectors.
India-based apna appoints new CEO for jobs marketplace. Apna, an India-based recruitment marketplace operator, has appointed Kartin Narayan as CEO of its jobs vertical.