Data Strategy – Principal

Job Description

The purpose of the Principal, Data Strategy - Web Analytics is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Principal, Data Strategy will accelerate and drive the Web Analytics strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role leads the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as owning partner evaluation, selection, and integration, and finally activation on client accounts. The requirement of the role is both strategic as well as executional, leading the activation of data-driven marketing solutions.

• Shape and execute the team’s strategic direction, highlighting the value they bring to client
• Work with Account Leadership, Groupe, and other internal partners to identify value drivers and growth opportunities and expand relationship with clients
• Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption
• Define and support the implementation, measurement and activation of data-driven use cases
• Function as the data, technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates
• Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
• Lead the development of education programs for Data for both internal and client audiences
• Provide data though leadership and communicate data strategy needs as inputs into the media partnership strategy
• Provide strategic direction on data driven thought leadership agenda for media partners
• Be a key driver of new business pitches and prototyping work

Qualifications

• Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements, and support in translating these into clearly articulated, parceled up learning agendas and strategies to accelerate how data and technology supports the maximization of client business outcomes.
• Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
• Architect innovative and highly effective digital marketing strategies, communication plans, and integrated solutions.
• Curate a culture of learning in digital tools, case studies, new partners, and techniques
• High sense of ownership, drive, agenda setting
• Ability to lead a team of activation and content creators in brainstorming an initial response to brief and drive its refinement
• Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
• Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed
• Ability to establish, manage and grow senior client relationships
• Ability to motivate and lead a team of data resources as well as the broader cross-functional team to project completion
• Ability to identify new business opportunities and value pools and propositions within the client’s business and drive account growth
• Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work

Technical Skill Sets:

• Adobe Analytics. Must have familiarity with Adobe Experience Cloud solutions (like Analytics, Target, Campaign, Audience Manager). Any experience analyzing data sets in AEP, CJA is a plus.
• Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.
• Generate insights based on trends observed in the data, tie back to the business initiatives, and map the customer journeys highlighting opportunities and what works well.
• Working knowledge of Adobe Analytics implementation to guide analysis.
• Must possess strong understanding of key analytics concepts like merchandizing evars, sequential segmentation, data classifications, processing rules, data connector integrations etc.
• Ability to combine data within Experience Cloud solutions (like Analytics, Target, Recommendations, Campaign, Audience Manager etc.)
• Produce reports and analysis, specifically to website, mobile apps, call-center and physical stores & other online and offline customer facing channels.

• Must be able to quantify $ impact of a given problem or missed opportunity for new and existing features being launched, analyzing data across platforms.
• Participate in ongoing discussions concerning data collection, tagging, and data analysis.