Marketing Manager

Job Description

A Career that lets your passion shine:

• Elevate our brand’s presence through meaningful marketing campaigns across various channels, including digital, print, and social media.
• Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Design and deliver a diverse and detailed Marketing & Communications Plan aligned with the Sofitel brand.
• Manage advertisements, sales presentations and initiatives for the hotel.
• Conduct market research to identify emerging trends, customer preferences, and competitive landscape, utilizing insights to inform marketing strategies.
• Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing materials and touchpoints.
• Oversee public relations activities to enhance the company’s public image.
• Conduct monthly performance reviews with appointed agencies on campaign performance and deliverables.
• Manage the marketing budget, allocating resources effectively to achieve maximum ROI
• Collaborate with the Sales team to develop sales enablement materials and ensure marketing efforts align with objectives.
• Work closely with other departments, including Operations and Revenue, to ensure marketing strategies are integrated and support overall business objectives.

Qualifications

What you will bring to the role:

• Minimum 2 years’ marketing experience, within experience in luxury hospitality advantageous.
• Qualifications in Marketing, Business or a related field highly regarded.
• Meta, GMB, community engagement, & content generation experience.
• Exceptional written and verbal communication with a creative flair.

• Ability to leverage customer insights to formulate an effective marketing and communications plan.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Ability to adapt to changing market conditions and respond to new opportunities with innovative strategies.