Full-Time

Marketing Manager

Confirmed live in the last 24 hours

Coinbase

Coinbase

5,001-10,000 employees

Digital currency wallet and transaction platform

Compensation Overview

£78.8k - £87.6k/yr

+ Bonus + Equity + Benefits

Senior, Expert

Remote in UK

In-person participation is required throughout the year, with multiple team and company-wide offsites expected annually.

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
  • 6+ years proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
  • Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
  • Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
  • Fluent in English (written and spoken)
Responsibilities
  • Build and optimise growth strategies based on market-level data insights, to form ROI positive strategies for growing existing user revenues/volume, and acquisition of high LTV new customers.
  • Work with the Integrated Brand & Partnerships teams to ensure local relevancy for UK brand efforts across integrated brand campaigns and global/local brand partnerships.
  • Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
  • Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
  • Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
  • Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
  • Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.
Desired Qualifications
  • Previous experience with Crypto in the UK
  • Fluency of any other languages such as French, Spanish, Italian, Dutch, & German

Coinbase provides a platform for buying, selling, and storing digital currencies like bitcoin, ethereum, and litecoin. Users can create a digital wallet to manage their cryptocurrency transactions easily. The platform is designed to be user-friendly, making it accessible for both individual consumers and merchants who want to accept digital currencies. Unlike many competitors, Coinbase focuses on building trust with its users through reliable services and a straightforward design. The company's goal is to create an open financial system that promotes innovation and equal opportunities in the digital currency space.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased stablecoin adoption could boost Coinbase's transaction volume and revenue.
  • The rise of DeFi platforms presents opportunities for Coinbase to expand its offerings.
  • Growing interest in tokenized assets could provide new revenue streams for Coinbase.

What critics are saying

  • Coinbase's tokenized stock trading may face regulatory hurdles in the U.S.
  • Competition from Stripe and PayPal could challenge Coinbase Payments' success.
  • Reliance on the European market poses risks if stricter crypto regulations are imposed.

What makes Coinbase unique

  • Coinbase offers a user-friendly platform for digital currency transactions and wallet services.
  • The company has secured a MiCA license, enhancing its regulatory standing in the EU.
  • Coinbase's partnership with Shopify expands its reach in the global payments market.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-2%
Crypto Times
Jun 20th, 2025
Coinbase Secures EU Access with Luxembourg MiCA License

Even after moving its main operations, Coinbase still has a huge presence in Ireland, and it plans to increase its workforce in the city by hiring approximately 50 new workers in Dublin.

CoinDesk
Jun 20th, 2025
Coinbase Wins European MiCA License in Luxembourg

Crypto exchange Coinbase has won a European Union Markets in Crypto Assets license (MiCA) from Luxembourg.

NFT Price Floor
Jun 19th, 2025
US Senate Passes GENIUS Act as Bitcoin Nears $106K, Trump Family Cuts Worldcoin Stake, JPMorgan Pilots Crypto Initiative

Coinbase has sought SEC approval to offer tokenized stock trading and launched 'Coinbase Payments' for merchants using USDC on the Base blockchain.

CoinDesk
Jun 18th, 2025
Coinbase Debuts Stablecoin Payment Stack Following Shopify Partnership

Coinbase has launched Coinbase Payments to expand into the global payments market using its Ethereum layer-2 network Base.

TokenPost
Jun 18th, 2025
Coinbase Launches Stablecoin Payments Platform on Base Network

As competitors like Stripe and PayPal also roll out blockchain-powered products, Coinbase is positioning itself as a key player in the evolving digital payments landscape.