Director of Demand Generation

Key responsibilities:

• Create, optimize, and own all aspects of our paid marketing campaigns on LinkedIn, Google, Instagram, Meta, and X.
• Develop and execute demand generation strategies to drive brand awareness, customer acquisition, and revenue growth.
• Write engaging and informative blog posts, articles, and other content to attract and engage target audiences.
• Develop, build, and implement SEM campaigns, and track and report on results.
• Develop and implement SEO improvement strategies, and track and report on results.
• Manage and optimize advertising campaigns across various channels, including PPC, display, and social media ads.
• Create visually appealing ad materials, including graphics, videos, and other multimedia content.
• Develop and maintain a content calendar to ensure consistent and timely delivery of content across all channels.
• Actively assess ad campaigns and ROI, and analyze and report on campaign metrics to evaluate impact.
• Collaborate with cross-functional teams, including sales, product, and design, to align marketing efforts with business objectives.
• Pitch ideas for new digital marketing opportunities and stay on top of trends in digital marketing as well as the data and AI space.

Requirements:

• 5+ years experience implementing and optimizing paid campaigns on social media for B2B technology companies or similar corporate space, preferably in a startup environment.
• Proven track record of successfully executing demand generation strategies and driving measurable results.
• Proven experience building successful SEM campaigns.
• Strong understanding of UTM tracking best practices, pixel tracking, and marketing data structures.
• Experienced Hubspot user; power-user a plus.
• Basic data science and SQL skills.
• Proficiency in managing advertising campaigns across platforms such as LinkedIn Ads, Google Ads, etc.
• Website and landing page testing and optimization experience, and creative optimization experience.
• Polished writer with extensive experience crafting messaging for paid campaigns and writing website landing page copy.