Full-Time

Senior Product Marketing Manager

Posted on 2/27/2025

Attentive

Attentive

1,001-5,000 employees

Personalized SMS marketing solutions for businesses

Compensation Overview

$125k - $160k/yr

+ Equity + Benefits

Senior

Remote in USA

For US based applicants: The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits.

Category
Product Marketing
Product
Requirements
  • 5+ years working in product marketing or closely related space
  • Experience working for a B2B SaaS-based technology startup is a plus
  • Deep knowledge of AI, martech, commerce technology and ecommerce trends and challenges
  • Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
  • Experience influencing cross-functional stakeholders at a variety of levels
Responsibilities
  • Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
  • Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
  • Develop comprehensive messaging and positioning for your product areas
  • Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products
  • Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
  • Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams
Desired Qualifications
  • Experience working for a B2B SaaS-based technology startup is a plus
  • Passion for performing marketing research and keeping up to date on industry trends
  • Passion for storytelling and bringing products to life through customer success
  • Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
  • Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives

Attentive specializes in personalized SMS marketing solutions that help businesses engage their customers through targeted text messaging. The company primarily serves eCommerce businesses and direct-to-consumer (DTC) brands, providing a platform for effective communication with their customer base. Attentive's product works by utilizing advanced technologies like APIs and webhooks to create a user-friendly messaging platform where businesses can easily design, manage, and send custom SMS campaigns. Unlike many competitors, Attentive focuses specifically on SMS marketing, offering a subscription-based model that ensures consistent revenue while providing clients with valuable analytics and insights to enhance their marketing strategies. The goal of Attentive is to increase customer engagement and drive revenue growth for businesses by facilitating direct communication with their customers.

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$863M

Headquarters

Hoboken, New Jersey

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Attentive's UK revenue grew 128% in 2024, indicating strong international market potential.
  • Partnership with ParTech enhances restaurant loyalty programs, expanding SMS marketing applications.
  • AttentiveAI's launch offers hyper-personalized marketing, boosting customer engagement and revenue.

What critics are saying

  • Emerging competitors like Textla may erode market share with lower-cost services.
  • Over-reliance on AI could lead to data privacy concerns and regulatory scrutiny.
  • RCS messaging introduction may shift consumer preferences away from traditional SMS.

What makes Attentive unique

  • Attentive leads in AI-driven SMS marketing, offering hyper-personalized customer engagement.
  • The platform integrates seamlessly with APIs and webhooks for efficient messaging solutions.
  • Attentive's subscription model ensures steady revenue with premium add-ons for customization.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Generous PTO

Medical, Dental, & Vision Insurance

Daily Lunch Delivery Credit

Equity

Remote Work & Wellness Benefits

Company-Wide Events & Employee-Led Activities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
HR Tech Wire
Jan 15th, 2025
Attentive Hosts Exclusive Event with Google During National Retail Federation Week as RCS Messaging Takes Off in 2025

Attentive, the innovative leader in AI-powered mobile marketing, will host an exclusive event with Google showcasing the combined power of Rich Communications Services (RCS) and AI in transforming mobile shopping experiences through personalized customer engagement.

PR Newswire
May 9th, 2024
Bandwidth 'The Texties' Award Winners And Finalists Honored For Innovation, Impact In Business Messaging

From e-commerce to student success to patient engagement, innovators drive impressive business results and engagement using Bandwidth's text messaging platformRALEIGH, N.C., May 9, 2024 /PRNewswire/ -- Bandwidth Inc. (NASDAQ: BAND), a leading global enterprise cloud communications company, today announced the winners and finalists of "The Texties," a new annual awards program honoring the best in business text messaging by Bandwidth customers. Judges reviewed entries focusing on business results, innovation and end-user impact.“The Texties” honor the best in business text messaging by Bandwidth customers. Judges reviewed entries focusing on business results, innovation and end-user impact."Congratulations to our incredible winners and finalists," said Sandy Preizler, Bandwidth's Chief Revenue Officer. "The inventiveness and variety of their use cases for messaging were just as impressive as the business results they achieved. We are proud to be the messaging platform of choice for innovators of this caliber."Textie Award WinnersAttentive Mobile : A leader in SMS marketing serving over 8,000 brands, Attentive has just launched AttentiveAI to help customers build smarter SMS programs

Business Wire
Apr 24th, 2024
Demand For Ai Marketing And Personalisation Accelerates In The Uk: Attentive Sees 128% Growth In The Last Year

LONDON--(BUSINESS WIRE)--Attentive, the AI marketing platform for leading brands, has seen 128% revenue growth in the UK over the last year and has doubled the size of its UK team. The company’s momentum underscores the market’s continued demand for personalised SMS marketing solutions and AI innovations as brands look to improve customer retention and reach new audiences. “The UK is a market with many innovative brands striving to meet shopper demands for tailored experiences,” said Amit Jhawar, CEO of Attentive. “Our rapid growth in the region is a testament to the significant value that shoppers and brands are experiencing with personalised SMS. As companies look to drive competitive advantage, we’re committed to providing innovations around AI that will shape the future of marketing and create meaningful interactions between brands and their customers.”. Customer Growth

Investing.com
Apr 3rd, 2024
ParTech and Attentive partner for restaurant loyalty growth

NEW HARTFORD, N.Y. - ParTech, Inc. (NYSE: PAR), known for its restaurant technology solutions, has announced a partnership with Attentive, a marketing platform specializing in SMS for brands.

Business Wire
Apr 3rd, 2024
Par Punchh® Partners With Attentive On Sms Marketing Capabilities For Restaurant Loyalty Programs

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced a new partnership between PAR Punchh®, PAR Technology’s industry-leading loyalty and offer solution, and Attentive, the AI marketing platform specializing in SMS marketing for leading brands. This integration will expand PAR Punchh's capabilities to help restaurants turn anonymous guests into loyalty members, grow their loyalty membership and send engaging visuals and content with personalized offers to spark actions via SMS messaging. The integration offers restaurants enhanced tools for customer acquisition and communication. These tools operate within a channel that 93% of customers express interest in for brand communication, according to data from Attentive’s Global Consumer Survey Report. The partnership gives Punchh Customers the opportunity to:Grow loyalty membership by incentivizing SMS opt-ins.Send targeted campaigns to drive app downloads and loyalty sign-ups.Leverage advanced SMS functionality like MMS, video, GIFs and A/B testing.Streamline SMS compliance with Attentive's expertise."Partnering with Attentive equips our customers with more robust tools to engage guests through timely, relevant messaging," said Savneet Singh, CEO of PAR Technology

INACTIVE