Market Manager

Market Manager (Remote)

Overview:

The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

The impact you'll make:

• Manage specific regional territories to achieve marketing goals & objectives.
• Grow WM customer base by increasing full funnel customer acquisitions.
• Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”. 
• Enhance client relationships through meaningful engagement and support activities. 
• Manage existing relationships and engage new potential customers.
• Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
• Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. 
• Executes programming within an allocated marketing budget.
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. 
• Develops strategic partnerships with culturally relevant partners. 
• Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
• Supports overall revenue and marketing team goals and programs.
• Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
• Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. 
• Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback.
• Effectively manage stakeholders to achieve regional market OKRs.
• Ensures all stakeholders are trained and execute to company standards.
• Drive a company owned vehicle for business events.

What you've accomplished:

• Bachelor’s degree in business, marketing, communication or other related field.
• 7 years experience in marketing or other related management role
• Knowledgeable of cannabis marketing best practices 
• Professional, philanthropic, and/or community experience in the cannabis industry
• Experience with marketing tools and software
• Experience working in the technology industry
• Ability to interact with people of all different levels and backgrounds in a team environment
• Excellent organization and communication
• Leadership, problem solving, and networking skills
• Must have a valid driver's license with minimal points
• Ability to travel up to 80%

Bonus points: 

• Previous cannabis industry experience

The base pay range for this position is $99,633 - $113,500 per year, and a competitive bonus

 2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave