Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Kandji

Kandji

201-500 employees

Unified platform for Apple device management

No salary listed

Senior

Miami, FL, USA

Required to work onsite in our Miami (Coral Gables) office 5x a week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Requirements
  • 5+ years of experience in lifecycle marketing, CRM, or email automation, preferably in B2B SaaS or Product-Led Growth (PLG) environments.
  • Proven track record of improving customer retention, onboarding, and expansion revenue through lifecycle initiatives.
  • Experience managing automated workflows in HubSpot, Marketo, Braze, or Customer.io.
  • Strong data-driven mindset, with expertise in A/B testing, segmentation, and customer journey analytics.
  • Ability to work cross-functionally with product, paid media, SEO, and sales teams to align lifecycle efforts.
  • Bias for impact, prioritizing initiatives that drive meaningful improvements in customer engagement and revenue.
  • Required to work onsite in our Miami (Coral Gables) office 5x a week.
Responsibilities
  • Develop and execute a full-funnel lifecycle marketing strategy to drive activation, retention, and expansion revenue.
  • Own automated email, in-app messaging, and nurture sequences, optimizing for free-to-paid conversion, expansion, and renewals.
  • Work cross-functionally with Product, Paid Social, Paid Search, and SEO to ensure cohesive customer engagement across all touchpoints.
  • Implement behavioral segmentation to personalize messaging based on user intent, engagement, and product usage data.
  • Leverage marketing automation tools (HubSpot, Marketo, Braze, or Customer.io) to orchestrate, test, and optimize lifecycle campaigns.
  • Optimize onboarding flows to shorten Time to Value (TTV) and drive activation rates within the first session.
  • Develop and execute expansion & upsell strategies to increase Net Revenue Retention (NRR) and cross-sell adoption.
  • Run A/B tests and growth experiments to improve email performance, in-app engagement, and lifecycle conversion rates.
  • Collaborate with Sales & Customer Success to refine lead nurture strategies and sales handoff workflows.
  • Monitor lifecycle KPIs, including Activation Rate, Free-to-Paid Conversion, Churn Reduction, and Expansion Revenue.
  • Stay ahead of lifecycle marketing trends and experiment with AI-driven engagement and personalization.
Desired Qualifications
  • Experience in PLG SaaS, managing free trial-to-paid conversion and self-service growth.
  • Familiarity with SQL and customer data platforms (CDPs) like Segment, Amplitude, or Twilio Engage.
  • Experience integrating lifecycle marketing with outbound sales efforts (HubSpot + Apollo or Salesloft).
  • Strong understanding of multi-touch attribution and influence on pipeline and revenue.

Kandji provides a platform specifically designed for managing and securing Apple devices in businesses. Their system allows companies to easily deploy secure devices, update software, fix vulnerabilities, and prevent issues across all their devices. A key feature is the MigrationAgent, which simplifies the transition from older Mobile Device Management (MDM) solutions to Kandji's platform, requiring minimal user interaction. What sets Kandji apart from competitors is their deep expertise in the Apple ecosystem and dedicated customer support, with engineers available to assist users five days a week. The goal of Kandji is to help businesses strengthen their IT infrastructure and support their growth by effectively managing their Apple devices.

Company Size

201-500

Company Stage

Series D

Total Funding

$288.4M

Headquarters

San Diego, California

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Kandji's new Miami headquarters expands its talent pool and market reach.
  • The $100 million funding boosts product innovation and go-to-market strategies.
  • Partnership with SecureW2 enhances security offerings, attracting security-conscious enterprises.

What critics are saying

  • Increased competition from established Apple device management platforms like Jamf.
  • Rapid expansion may challenge Kandji's ability to maintain service quality.
  • Dependence on Apple's ecosystem poses risks if Apple's policies or technology change.

What makes Kandji unique

  • Kandji specializes in Apple device management, offering a unified platform for enterprises.
  • Their MigrationAgent ensures seamless transition from old MDM solutions with minimal user interaction.
  • Kandji's 24/5 customer support is staffed by experienced Mac admins for peer-to-peer guidance.

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Benefits

Health Coverage - 100% individual and dependent medical + dental + vision coverage

Flexible Spending Account

Equity for full-time employees

New MacBook Pro and software setup

Exciting opportunities for career growth

An outstanding, inclusive culture

4% 401(k) company match

Monthly Uber Eats meal credit

$1,000 Home Office Equipment Stipend

$50 monthly Internet reimbursement

Equipment discounts

Week long company shutdown, first week of August

10 Health and Wellness Days

12 weeks of Paid Parental Leave

14 Holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-3%
Kandji
Mar 4th, 2025
Kandji Continues Global Expansion with New East Coast Headquarters in Miami

By creating 200 high-value jobs and investing in our innovation ecosystem, Kandji is further strengthening Miami's reputation as a pro-business community where talent and companies thrive.

MacTech
Feb 26th, 2025
Kandji Unveils Device Management for Apple Vision Pro

Kandji unveils Device Management for Apple Vision Pro.

Refresh Miami
Feb 14th, 2025
Kandji Bases Its East Coast Hq In ‘The New Frontier Of Tech’ – And It’S Hiring

The tech company is expanding in the Miami area and hiring for 100 open roles. Find out what the jobs are. By Nancy DahlbergKandji, a global Apple device management and security company, has had a small presence in the Miami area for the last couple of years. But over the past few months, that presence has grown from just a handful of employees to 70 – and the company has big plans for its new, expanded office.The company is announcing today that Coral Gables will be the home of its new East Coast Headquarters, said Sylvia LePoidevin, Kanji’s Chief Marketing Officer, who was one of the first executives to make the move here a couple of years ago. In an interview with Refresh Miami, she said Kandji now has a beautiful new 30,000-square-foot office on the penthouse floor of The Plaza Coral Gables, which recently opened as well at 2811 Ponce de Leon Boulevard. Among the other office building tenants is Apple itself.Founded in 2018 and launched in 2019, the California-based Kandji empowers companies to manage and secure Apple devices in the enterprise and at scale, she said

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Nov 13th, 2024
Introducing In-House Apps and Web Clips: iPhone & iPad App Deployment

That's why Kandji Inc. is excited to introduce two new Library Items that complete your app deployment toolkit in Kandji: In-House Apps and Web Clips.

MacMegaSite
Sep 25th, 2024
Kandji unveils Kai: an AI-powered device management assistant for Apple fleets

Kandji unveils Kai: an AI-powered device management assistant for Apple fleets.