About Kandji

Kandji is the Apple Device Management and Security Platform. Kandji empowers companies to manage and secure Apple devices in the enterprise and at scale. By centrally securing and managing Mac, iPhone, iPad, and Apple TV devices, IT and InfoSec teams can save countless hours of manual, repetitive work with features like one-click compliance templates and more than 150 pre-built automations, apps, and workflows.

Device Harmony is our vision for tearing down the wall between IT and InfoSec to keep every Apple user secure and productive, using connected intelligence and automation. By choosing a career with Kandji, you will play an integral role in contributing to making our vision a reality. Backed by world-class investors such as Tiger Global, Greycroft, B Capital Group, Okta Ventures, the Spruce House Partnership, and First Round Capital, Kandji has raised over $100+M in capital to date.

Trusted by industry leaders, Kandji’s rapidly growing customer base includes companies like Ramp, Notion, Netskope, Noom, Turo, Groupon, VoxMedia, and more.

Recognized for its award-winning products, Kandji was recently named the #1 fastest-growing app in Okta’s 2023 Businesses at Work Report and a G2 Best Software 2023 Award Winner for Fastest Growing Products!

The Opportunity

We’re looking for a Lifecycle Marketing Manager who is passionate about driving acquisition, engagement, and revenue growth by creating seamless and personalized experiences throughout the customer journey. You will be responsible for developing and executing strategies that nurture prospects, onboard new customers, and build long-term relationships with existing clients. By understanding the needs of our B2B audience, you’ll play a key role in increasing customer lifetime value and driving business growth.

How you will make a difference day to day

Develop and implement a comprehensive B2B lifecycle marketing strategy that nurtures leads, engages prospects, and retains customers across multiple touchpoints.
Create and manage automated email marketing campaigns to guide prospects through the sales funnel, focusing on lead nurturing, onboarding, upselling, and re-engagement.
Collaborate closely with the sales, product, and customer success teams to ensure alignment and consistency across all stages of the customer journey.
Analyze customer data and behaviors to identify opportunities for segmentation and personalization, delivering tailored messaging that addresses specific customer needs.
Optimize existing campaigns through A/B testing, segmentation, and performance analysis, continuously improving metrics such as engagement rates, conversion rates, and retention.
Lead initiatives to improve customer satisfaction and expansion by developing loyalty programs, educational content, and personalized communication strategies.
Utilize marketing automation platforms to build scalable and efficient workflows that drive customer engagement and streamline marketing efforts.
Track and report on key performance metrics, providing insights and recommendations to stakeholders to inform future campaigns and lifecycle strategies.
Required to work on-site 5x a week in our Miami office (Coral Gables).

Minimum qualifications

4 - 6 years of experience in lifecycle, retention, or email marketing, with a focus on B2B marketing and customer journey optimization.
Proven track record of developing and executing successful marketing campaigns that drive customer engagement and increase retention.
Strong understanding of B2B customer behavior and experience creating campaigns that align with the unique needs of business clients.
Knowledge of A/B testing, segmentation, and personalization best practices.
Familiarity with CRM and Marketing Automation platforms (e.g., Hubspot, Salesforce) and data visualization tools (e.g., Tableau, Power BI) for campaign tracking and performance analysis.
Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaigns and improve performance.
Understanding of content marketing and how it integrates with lifecycle campaigns to educate and engage customers.
Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver on deadlines.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Required to work on-site 5x a week in our Miami office (Coral Gables).

Preferred qualifications

Experience leveraging gamification to drive adoption & engagement.
Experience creating referral and user-generated content initiatives to drive growth flywheels.

These requirements are for the strongest, ideal candidate. Even if you do not outperform every bullet point, Kandji encourages you to apply. We promote a diverse, equitable, and inclusive culture and recognize that even the strongest candidates won’t have all desired experiences and qualifications.

Benefits & Perks

• Competitive salary

• 100% individual and dependent medical + dental + vision coverage

• 401(k) with a 4% company match

• 20 days PTO

• Health and wellness days

• Kandji Wellness Week Off July 1 - July 5, 2024

• Equity for full-time employees

• Up to 12 weeks of paid leave for new parents

• Paid Family and Medical Leave

• Modern Health - Mental Health Benefits - Individual and Dependents

• Fertility Benefits

• Working Advantage Employee Discounts

• Gym Membership

• Lunch 5 Days/Week

• Exciting opportunities for career growth

• An outstanding, inclusive culture

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Kandji we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Kandji is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.

Lifecycle Marketing Manager

Kandji

How you will make a difference day to day

Minimum qualifications

Preferred qualifications

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