Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on:
Client Relationship Service
Program Activation & Performance
Project Management
Financial Performance, Budget Planning & Reporting
Team Management & Development
Innovation & Growth
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you’re ready to do the best work of your life, we should talk.
Program Dates: May 28 – August 8, 2025
WHAT THIS ROLE WILL DO
There are six (6) College Associate roles available within Brand Management. Each role will be unique, but have some or all the elements listed below:
Assist on-site activities for custom events, artist experiences, hospitality programs, venues, and festivals, including coordination with venue staff, festival production leads, and third-party activation agencies.
Support the delivery of contractual agreements by helping with planning, execution, measurement, and reporting, and assisting in resolving challenges with asset delivery.
Contribute to program recaps by gathering key information, business results, and insights to help improve future programs.
Take detailed notes during client calls/meetings, create agendas, and distribute notes to relevant teams promptly.
Build and strengthen client relationships by providing exceptional service and supporting day-to-day interactions with clients and internal teams.
Establish relationships with internal teams (e.g., Digital & social media, Talent, Content Production, Legal, Finance) to ensure smooth program execution.
Assist senior team members (VPs, Directors, and Marketing teams) with developing strategic programs and creative solutions.
Participate in client meetings, including planning sessions, mid-campaign reviews, and presentations, as appropriate.
Gain exposure to Live Nation’s Digital ecosystem and assist with tracking the execution of digital media programs.
Help track budgets and expenses to ensure programs stay on budget and support identifying cost-saving opportunities.
Research marketing trends and emerging technologies to provide insights for sponsorship programs.
Review relevant deal points and contracts under the guidance of Sales and Legal teams and assist with the contracting process when required.
Take on additional responsibilities as assigned by managers and senior team members to support the success of programs and projects.
WHAT THIS PERSON WILL BRING
Must be a current student enrolled in a Bachelor’s/Master’s program at an accredited college or university or a recent graduate
Passion for marketing, communications and/or client service
A relentlessly curious mindset and willingness to ask questions
Comfortable using business tools like Excel, Keynote, and PPT
Interest in learning platforms like Salesforce, Asana, Slack and others
An orientation to detail
Superior project management skills, including managing multiple projects simultaneously
Excellent communication skills – written, verbal, and presentation
Proactive, collaborative, and organized working style
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Rate*: $20/ hour
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
