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Director of Marketing, Universities
Posted on 5/30/2022
INACTIVE
Locations
United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Marketing
Requirements
  • 10+ years Higher-Ed/University marketing experience in a fast-growth environment
  • 7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
  • Analytical skills and ability to leverage data to make business cases and decisions
  • Strong verbal and written communication skills
  • Executive presence and engagement skills
Responsibilities
  • Operate as key leader of the Coursera for Campus leadership team responsible for driving revenue growth and market penetration of business globally
  • Develop, own and activate global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; demand marketing; customer marketing; product marketing; and PR/Comms teams
  • Partner with Enterprise CMO and marketing leadership to evolve marketing foundation, processes, and innovation in marketing
  • Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Campus leadership, broader GTM team and key stakeholders
  • Lead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitments
Desired Qualifications
  • Proven experience across key marketing disciplines, including demand generation, brand, and content, enablement, events, ABM and marketing technology
  • Proven experience engaging at an executive level internally with cross-functional groups and externally
  • Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross-functional programs, and ability to influence
  • Proven experience helping build/scale businesses
Coursera

1,001-5,000 employees

Online education company
Company Overview
Coursera’s mission is to provide quality learning experience to anyone, anywhere. The company is building a global online learning platform that offers on-demand online courses and degrees.
Benefits
  • Lifelong learning - Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform.
  • Health and wellness - We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services.
  • Parental leave - Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life.
  • Make-a-thon - We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work.
  • Time away - Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls.
  • Remote work - Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two.
  • Equity - Employees earn company stock, so you can own what we build together and share in our success.