Job Responsibilities:

As the Director of Product Marketing at Strider, you will play a pivotal role in shaping our company’s marketing strategy, establishing our brand presence, and driving the success of our products in the market. You will work closely with cross-functional teams, including product development, sales, and executive leadership, to ensure our products are effectively promoted.

• Lead the development of comprehensive GTM plans for all product launches and major updates.
• Craft compelling and differentiated product positioning and messaging that resonates with target clients and effectively communicates the unique value proposition of our products.
• Develop marketing collateral, sales enablement materials, product website content, and other resources necessary to support product marketing efforts.
• Conduct market research, analyze industry trends, gather client insights to inform product marketing strategies and influence product development decisions. 
• Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively sell and promote our products.
• Define and track key performance indicators (KPIs) to measure the effectiveness and impact of product marketing initiatives.
• Manage the product marketing budget efficiently, allocating resources effectively to achieve the best results.
• Build and lead product marketing team.

Qualifications and Requirements:

• 8+ years of B2B software/technology product marketing experience.
• Demonstrated success in high-growth and fast-paced environments.
• Exceptional communication and interpersonal skills. 
• Strong project management and time management skills. 
• Excellent problem-solving skills and ability to operate in whitespace.
• Experience leading a team of product marketers.
• Bachelor’s degree in marketing, business, or a related field, MBA is a plus.