Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.
Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

At Mediahub, Insights & Action is our strategic muscle and a key differentiator. Our litmus test is that it’s not an insight unless it changes the trajectory of the campaign and if it’s not media actionable, it’s not an insight. The Planners thrive on exploring changing consumer behavior, cultural trends, and competitive insights to discover new and innovative solutions. They have an endless curiosity and entrepreneurial spirit.

The Director, Insights & Action will lead roster of clients across major categories while also supporting projects and new business efforts. The candidate in this role must thrive on exploring changing consumer behavior, cultural trends, and competitive insights to discover new innovative solutions. In this position, you will participate in new business development as opportunities arise.

Responsibilities

• High level ability to define client brands and business problems in the context of the communications challenges Mediahub can solve.
• Leads with Identifying the right tools to investigate the challenge, from internal resources to syndicated tools, to proprietary research and partner data.
• Writes clear, well thought-out, and intriguing questions that will lead to fresh and disruptive insights.
• Synthesizes multiple forms of data into innovative and actionable communication strategies and go-to-market ideas.
• Senior-level ability to communicate ideas in ways that guide and inspire both internally and to clients.
• Creates consumers journeys and brings target audiences to life by analyzing multiple data sources, including primary, syndicated, and third-party research.
• Seamlessly collaborates with teams across disciplines, building upon and uniting work under a holistic communications plan.
• Participates collaboratively in new business development as opportunities arise.
• Provides leadership and education to a team of strategists to help motivate them to learn and grow.
• Designs, fields, and analyzes primary research.
• Travels for business as needed. 
  

Required Skills & Experience

• 8-10+ years of experience required; in related field (e.g., media planning, marketing, consumer research, strategy, etc.)
• Minimum of 2 years of agency experience required. New business experience preferred.
• Experience with social listening and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.
• High level of understanding of all channels and disciplines with the ability to develop ideas and strategies across all consumer touchpoints.
• Advanced knowledge of MS Office applications (Excel, Outlook, PowerPoint, Word, etc.), Keynote, familiar with most major syndicated tools, both strategic planning and consumer insight, e.g., GfK, MRI, Mintel, WARC, Euromonitor, Nielsen, Kantar, Qualtrics and affinity-based tools, including CrimsonHexagon, Brandwatch, Helixa, Affinio.
• Strong written and verbal communication required.
• Strong organizational skills and analytical skills (both qualitative and quantitative), ability to multitask in a fast-paced environment, and close attention to detail, foster direct report growth.

Desired Skills & Experience

• Education: bachelor’s degree preferred.

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.