Global Employer Branding & Organizational Culture Manager
Posted on 2/16/2023

51-200 employees

Cryptocurrency exchange
Company Overview
Okcoin is on a mission to make crypto investing and trading easily accessible to anyone around the world. The company is building the next generation of tools to help onboard the next wave of investors and traders.
San Jose, CA, USA
Experience Level
  • Degree in Marketing, Communications, Psychology, Behavioral Science or related discipline. Post-graduate qualifications are desirable
  • 10+ years of experience in e-marketing, social media promotions and enterprise-wide culture engagement initiatives
  • Well versed in using LinkedIn and Glassdoor, with a good understanding of Facebook, Twitter, Instagram, WeChat, Telegram, Line etc
  • Experience in managing website content and working with Google Analytics or similar tools
  • High proficiency in English (both written and verbal)
  • Understand the talent profiles for the organization and develop a robust employer branding strategy
  • Apply best practices and approaches from brand marketing, digital media and communications to HR
  • Promote and communicate the employee value proposition through various digital platforms
  • Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels
  • Develop campaigns to build brand affinity and advocacy amongst employees; help build brand ambassadors program
  • Create, uncover and articulate personal and inspirational employee stories to support the employer brand
  • Build talent pipelines with talent acquisition recruiters to ensure a suitable mix of channels (social media, recruiting events, partnerships) are available to attract the best talent
  • Monitor and measure the effectiveness of talent marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders
Desired Qualifications
  • Knowledge of the blockchain and crypto industry, or related fintech areas