Full-Time

Platform Business Development Manager

North West

Posted on 8/22/2026

AJ Bell

AJ Bell

501-1,000 employees

Online investment platforms and stockbroking services

No salary listed

Remote in UK

Remote

Based in England, United Kingdom. Remote role.

Category
Business & Strategy (1)

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Requirements
  • Proven success in a field-based sales or business development role within the investment platform or financial services market.
  • Strong network of IFA and adviser firm relationships.
  • In-depth understanding of platform propositions, SIPP, and investment solutions.
Responsibilities
  • Take full ownership of your regional business plan to deliver new business targets and maximise adviser engagement.
  • Build strong, long-term partnerships with financial advisers and firms across your region through a structured, data-led approach.
  • Collaborate with Business Development Consultants and Support teams to deliver consistent regional performance.
  • Promote AJ Bell’s full range of investment solutions including MPS, passive funds, and our award-winning platform.
  • Deliver engaging adviser presentations, seminars, and technical sessions to showcase AJ Bell’s proposition.
  • Oversee the onboarding of new firms, ensuring a smooth and positive experience.
  • Use tools such as Financial Express and Touchstone to identify new opportunities and monitor performance.
  • Maintain relationships with key investment partners and fund groups to maximise regional potential.
  • Ensure all activities align with Consumer Duty principles and regulatory expectations.
Desired Qualifications
  • Level 4 Diploma in Regulated Financial Planning.
  • Familiarity with AJ Bell’s platform, investment solutions, and tools such as Bulk Dealing and Model Portfolios.
  • Excellent planning, negotiation, and influencing skills.

AJ Bell provides online investment platforms and stockbroker services in the UK for both direct-to-consumer (D2C) clients and financial advisers. It offers Self-Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs), and general investment accounts through its platforms, allowing users to buy, hold, and manage a wide range of investments. The platform charges administration fees, transaction fees, and earns interest on client cash balances, with revenue tied to user activity and account sizes. What sets AJ Bell apart is its dual-market approach, serving both retail investors and advisers with competitive pricing and a user-friendly experience, plus a broad suite of investment options. The company’s goal is to grow its customer base and assets under administration by expanding the number of clients and the value of their accounts.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Salford, United Kingdom

Founded

1995

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Simplify Jobs

Simplify's Take

What believers are saying

  • H1 2026 revenue rose 19% to £183m, with PBT up 15% to £79m.
  • Q3 2026 AUA hit £121.5bn, driven by record inflows and customer additions.
  • AJ Bell sold Platinum SIPP and SSAS in November 2025, sharpening platform focus.

What critics are saying

  • AJ Bell cut core MPS fees to 0.12% on 1 October 2026, compressing margins.
  • Revenue relies on elevated cash balances and overseas dealing, both normalizing after 2026.
  • Hargreaves Lansdown and interactive investor keep pressuring pricing, product breadth, and adviser retention.

What makes AJ Bell unique

  • AJ Bell spans advised and D2C platforms, reaching 762,000 customers by June 2026.
  • Its hybrid model pairs low-cost execution with in-house AJ Bell funds and MPS.
  • AJ Bell’s platform surpassed £121.5bn AUA in July 2026, proving scale and trust.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Employee Stock Purchase Plan

Relocation Assistance

Parental Leave

Fertility Treatment Support

Childcare Support

Professional Development Budget

Conference Attendance Budget

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Company News

Mark Allen Group
Aug 12th, 2026
AJ Bell Investments adds senior portfolio manager.

AJ Bell Investments adds senior portfolio manager. Helping oversee more than £11bn in assets 12 August 2026 AJ Bell Investments has hired Michael Sawh as a senior portfolio manager. He joins the firm having held investment management and research roles across single and multi-asset investment at Swiss Re, GAM, bfinance and SCM Private. Sawh reports to head of investment solutions, James Flintoft, and will support the management of AJ Bell's model portfolio service (MPS) and multi-asset funds. The team oversees more than £11bn in assets under management for advised and direct customers. The appointment follows news the firm is reducing charges for its core MPS range from 0.15% to 0.12% from 1 October 2026. Sawh said: "I'm delighted to be joining AJ Bell's high calibre investment team. I look forward to contributing to the exceptional growth of the business and delivery of excellent investment outcomes." Flintoft added: "Michael adds yet more experience to the team at a time when its award-winning AJ Bell funds and MPS are increasingly sought out by investors. "His extensive investment management experience will support continued growth in the business and it's a pleasure for us to have him on board." MORE ARTICLES ON

Money Marketing
Aug 10th, 2026
The Morning Briefing: Why TPR's consolidation drive mustn't squeeze out smaller schemes.

The Morning Briefing: Why TPR's consolidation drive mustn't squeeze out smaller schemes. Good morning and welcome to your Morning Briefing for Monday 10 August 2026. To get this in your inbox every morning click here. Caitlin Southall: Why TPR's consolidation drive mustn't squeeze out smaller schemes I've now been in pensions for nearly 15 years. For that entire period, one of the dominant and persistent unanswered questions has been "How do we get people saving more into their pensions?" writes Caitlin Southall in her latest column. Auto-enrolment has been an excellent step to finding part of the answer here, encouraging a further 11 million people to save via PAYE. AJ Bell promotes Charlene Young to head of technical AJ Bell has appointed Charlene Young as its new head of technical, stepping into a newly created role to lead the platform's technical output across pensions, investments, tax, financial planning, and adviser practice. In her new capacity, Young will focus on ensuring complex regulatory, legislative, and tax framework updates are interpreted consistently and communicated clearly to both advisers and retail clients. She will also continue to work alongside AJ Bell's PR and policy teams to deliver commentary and analysis for press and broadcast media. Retirement Evolution Series: Aligning investments, tax, and behaviour into one strategy Retirement risks do not exist in isolation; market volatility, legislative changes, and behavioural blockers compound one another over a 30-year retirement, with longevity acting as the ultimate wildcard multiplier. In this final episode of the series, Kimberley Dondo talks to Andy Fear from M&G to discuss the dangerous cost of adviser inaction and out-of-date planning assumptions. Quote Of The Day By the end of your working life you should have accumulated a substantial pension pot and that is exactly when returns make the most difference. -Adrian Murphy, CEO of Murphy Wealth Stat Attack Retail fund inflows surged to their highest single-month level in nearly five years in June, as investor confidence picked up to wrap up a strong first half of 2026, according to new data from the Investment Association: was poured into funds by retail investors in June, marking the highest monthly net inflow since August 2021. in total net retail inflows was recorded across the first half of 2026. flowed into fixed income strategies in June alone as cautious investors sought lower-risk yields. was withdrawn from equity funds over the same period, though outflows eased compared to May. Digitalisation partner Dericon has restructured its senior leadership team, appointing Frank Herrmann as managing director and Laura Boeck as chief operating officer. The internal promotions follow the departure of former managing directors Andreas Krause and Timon Virgens. Herrmann, previously head of private banking, brings over two decades of DACH financial services experience to the role. Boeck will combine her new COO responsibilities with her existing position as Chief of Staff at parent firm FE fundinfo. The duo will focus on driving expansion across Germany, accelerating the development of the firm's WMS platform and rolling out the VV-Marktplatz initiative. Data provider Raw Knowledge has secured a contract with Tutman Fund Solutions Limited (TFSL) to supply Excess Reportable Income (ERI) data across its £11bn fund range. The agreement gives the Thesis Group-backed platform total ERI coverage across its 150 funds. The move follows research showing that while 93% of platforms offer offshore funds, only 55% provide adequate data to help clients report ERI liabilities, leaving investors at risk of HMRC penalties reaching 200%. Preya Patel, managing director at Raw Knowledge, said the deal will give TFSL confidence in its reporting as offshore exposure grows through vehicles like model portfolio services. From Elsewhere UK announces nearly £130m funding for zero-emission vehicle technology (Reuters) China unleashes $28trn capital markets to challenge US in AI (Bloomberg) Poland now sixth-largest EU economy, ahead of Switzerland and Belgium (Euronews) Did You See? I remember the first time I stepped into an office on a work experience placement. Across the room was a glass-fronted boardroom, with a group of men - and it was all men - talking in hushed tones, Tom Browne writes in his latest Weekend Essay. The door was closed, but they looked very clever and important. "These people," I thought, "know what is going on. They have ascended the mountain and reached the summit of knowledge." It was only when I found myself sitting in boardrooms years later that I realised they had not reached the summit at all. In some cases, they did not know what they were talking about. What they had learned was how to project confidence.

Firenze
Aug 3rd, 2026
New partnership announcement: AJ Bell.

New partnership announcement: AJ Bell. Firenze signs partnership with award-winning investment platform, AJ Bell Investcentre, adding Lombard lending as a solution for advisers to provide their clients. Advisers using the AJ Bell Investcentre platform can now offer high-net-worth clients fast, flexible, tech-enabled portfolio lending without disrupting investment strategies or triggering capital gains tax. These clients can borrow against the value of their General Investment Account (GIA) or offshore bond, subject to meeting current conditions. This can be achieved without selling assets, disrupting their investment strategy, or triggering capital gains tax. Lombard lending can also service as in intelligent cash flow solution, providing access to capital without sacrificing market exposure. This removes the need to transfer assets to a private bank, and enables clients to continue benefitting from investment returns while their facility is in place. Increasing access to Lombard lending through investment platforms. With the addition of AJ Bell to its growing list of partners, Firenze Group now work with firms representing a combined AUM of £200bn. As one of the UK's largest investment platforms, AJ Bell's decision to allow access to Lombard lending signals how it is extending beyond the realm of private banking and into the mainstream. Previously, barriers to entry - primarily the requirement to hold assets with a private bank - prevented the majority of UK investors from capitalising on the opportunities Lombard lending presents. By allowing clients to secure a facility against their portfolio, advisers can now offer a flexible, tax-efficient route to liquidity. This includes funding a property purchase, supporting the next generation with tuition fees or a deposit, or adding sophistication to a longer-term tax or intergenerational wealth plan. How borrowing against investments works. Advisers using AJ Bell Investcentre can refer eligible clients directly to Firenze Group, to establish a Lombard facility. Key terms include: * Minimum portfolio values of £150,000 (GIA) and £500,000 (offshore bond), subject to its underwriting. * Loans from £65,000, up to 50% of portfolio value. * Facilities set up and live within 48 hours of approval for individual and joint borrowers. * Open-ended loan period with maximum flexibility on repayment. * Interest charged only on drawn balances - variable rates from Bank of England base rate plus 1.95% to 3.25%. * Simple fee structure: a one-off arrangement fee and an annual facility fee, both scaled by facility size. If you have a client who could benefit from access to a Lombard facility or if you just want to find out more, speak to its team here.

Daily Mail
May 27th, 2026
The Spotify of investing? Interactive Investor boosts its offering for those on 'family' subscription plan.

The Spotify of investing? Interactive Investor boosts its offering for those on 'family' subscription plan. Updated: 02:00 EDT, 27 May 2026 Products featured in this article are independently selected by This is Money's specialist journalists. If you open an account using links which have an asterisk, This is Money will earn an affiliate commission. We do not allow this to affect our editorial independence. Interactive Investor has boosted its offering for those on its family subscription plan, which allows customers to 'gift' subscriptions to relatives. Family members with a gifted subscription were previously limited to opening just a general investment account and stocks and shares Isa. Now, Interactive Investor has given them the ability to open the full range of investing accounts. The flat subscription fee makes the investment platform the Spotify of investing, with its family accounts working in a similar way to Spotify's Premium Family subscription. If you're on the investment platform's £14.99 a month Plus plan, you can gift five free accounts to family members. Then they can open a general investment account, stocks and shares Isa, and self-invested personal pension (Sipp) for themselves, and junior Isas for their children. The addition of junior Isas to family accounts makes this a more valuable deal, because they don't count towards one of your five free subscriptions. Camilla Esmund, senior manager at Interactive Investor, said: 'Family members across generations will have different financial pressures and goals. A family-led investment strategy can be a great way to manage these. 'Plus, it helps encourage open conversations about money and engage the whole family on investing.' How does the family subscription compare with other options? If you want to encourage your family to start investing while keeping fees low, you could do worse than Interactive Investor. Holly Mackay, chief executive of personal finance website Boring Money, said: 'Too many people don't start because they don't know how to begin or where to go. Do other members have to be close family? Interactive Investor says that the plan is 'intended' for your family, but the definition of this is down to you. The platform won't check last names or address details and won't ask you to prove your relationship with other members on the plan. 'Having a family member remove this procrastination point for you is a wonderful boost to get.' Bear in mind that Interactive Investor is a full-fat investing platform, so we're comparing it against the likes of AJ Bell*, Hargreaves Lansdown* and Fidelity*, which all charge account fees. Newer providers like InvestEngine* and Trading 212* don't charge account fees. However they often can't match more established players on features like customer service and investment research. Read more in our guide to the best investment platforms. If you made full use of the deal and gifted accounts to five family members, each one would effectively cost £2.50 a month, as a proportion of the £14.99 monthly cost. This reduces further if those family members then open junior Isas for their children. This is Money says: In our view this is a good way to get family members - who might be starting to invest with smaller amounts - into the investing habit. Holly Mackay of Boring Money references research the website conducted that suggests family influence is an 'important trigger' which gets people to start investing. 'This is more pronounced for women. Twelve per cent of women say they started to invest because of help and encouragement from a family member compared to 6 per cent of men. 'The impact of family increases once someone has taken the first step. 62 per cent of all investors say they would trust information on investing from family members.' As with Spotify, each member has their own account and log in details even though the plans are linked to a primary one. As a simple example here's a parent who gifts accounts to their partner and two children in their twenties, both with modest sized portfolios: How does the family plan compare? | Account | Main account | Partner | Child 1 | Child 2 | Total | Difference | | Isa | £30k | £100k | £10k | £20k | / | / | | Gia | - | £5k | - | - | / | / | | Sipp | £70k | - | - | £25k | / | / | | Cost | / | / | / | / | / | / | | Interactive Investor | £180 | £180 | N/a | N/a | £360 | - | | Hargreaves Lansdown | £350 | £342.50 | £35 | £157.50 | £885 | +£525 | | AJ Bell | £250 | £179.50 | £25 | £112.50 | £567 | +£207 | | Fidelity | £265 | £273.75 | £35 (with regular savings plan) | £157.50 | £731.25 | +£371.25 | | Assumptions: holdings - 50/50 shares/funds. Trades - excluded. Sources: This is Money, based on initial data from Interactive Investor and The Lang Cat | If the two children above have their own kids, they can open junior Isas for them with no further account fees to pay. Keep in mind however that some platforms don't charge account fees for junior Isas anyway, including Fidelity*, Hargreaves Lansdown*, IG* and Freetrade*. These platforms also allow you to open a standalone junior Isa, whereas you can only open a junior Isa with Interactive Investor if you're on the Plus plan. What should you watch out for? If a family member's portfolio grows beyond £100,000 they face a steep fee cliff edge, because they move onto the Plus plan at £14.99 a month. You can see this illustrated in the 'partner' column in the table above. At this point it's likely they'll be more experienced, so they may want to check whether they can save money on fees by choosing a different provider. Calculating charges based on their exact mix of assets is important, because platforms usually cap account fees when holding shares. AJ Bell* caps account fees on shares in an Isa and general investment account at £3.50 a month. The partner's portfolio size in the example above would actually work out cheaper with AJ Bell. But if their fund holdings grow, then Interactive Investor would start to work out better again, so it may not be worth switching. A flat £14.99 a month charge is cost effective especially for growing portfolios when compared with rivals such as Hargreaves Lansdown*. But if they don't need all the bells and whistles that these platforms offer, it's worth considering the likes of Freetrade*, Trading 212* and Prosper*, none of which charge account or dealing fees. Another cost your family members should look out for on the family plan is the £3.99 standard trade cost. It's worth considering setting up a free regular investing plan to avoid this fee. How do we rate Interactive Investor as an investment platform? Interactive Investor* is a good all-round investment platform, but its fee structure is what makes it stand out among major rivals such as AJ Bell and Hargreaves Lansdown. £200 cashback when you open a Sipp. Interactive Investor is currently paying £200 cashback when you open a new pension with at least £20,000. Rather than charging account fees as a percentage of your investments, Interactive Investor charges a set monthly fee. The Core plan is £5.99 a month for portfolios of up to £100,000. Above that investors step up to the Plus plan at £14.99 a month. Flat fees are cost effective for investors with growing portfolios because they don't scale with the value of your investments - you just need to be aware of the £100,000 cliff edge.

Perspective Publishing Limited
May 21st, 2026
AJ Bell reports 19% revenue increase in H1.

AJ Bell reports 19% revenue increase in H1. By Dan McGrath 21/05/2026 AJ Bell has reported revenue growth of 19% in the six months to 31 March, totalling £183m. The investment platform also recorded a 15% year-on-year increase in its profit before tax, reaching £79m in this period. The firm said that this growth reflected increased investment in brand and proposition, which drove record business growth. Across this period, AJ Bell saw strong growth in customer numbers, with a record 79,000 added across the year, marking a 12% increase to 723,000 customers. Furthermore, its platform assets under administration (AUA) jumped by 5% to £108.7bn, driven by net inflows of £4.2bn and favourable market movements of £1.2bn. In its investment business, its assets under management increased by 10% to £9.8bn. The results come after the investment firm sold its platinum SIPP and SSAS business in November, resulting in £3.3bn in non-platform AUA transferring to InvestAcc Group. Chief executive officer at AJ Bell, Michael Summersgill, described the figures as an "excellent set of first-half results". He stated: "This performance clearly demonstrates the delivery of its strategy, as Corporate Finance News reinvest the benefits of its scale and operational gearing into its brand, marketing capabilities and products, driving continued market share gains. "Its strong financial position enables Corporate Finance News to continue investing for growth while also increasing returns to shareholders, demonstrated by an 11% increase in the interim dividend and an additional share buyback programme of up to £15m. "We have continually invested in our hybrid technology model, focused on delivering easy to use products on a scalable platform. As AI becomes increasingly important across the industry, we see it as an enabler to develop our platform, operations and customer interactions." In its outlook, AJ Bell stated that the UK platform market "continues to present significant structural growth opportunities", with an estimated £2.4trn being held off platform. It now expects its full-year revenue margin and profit before tax to be higher than previously guided. It added that its "excellent returns" from its investment in brand and marketing gives it confidence to invest more than originally planned in the second half of the year. It also is anticipating "materially higher profitability". Summersgill concluded: "The Government's ambition to boost retail investing is encouraging, however in both pension and ISA markets Corporate Finance News continue to see complexity and uncertainty. "The platform market presents significant long term growth opportunities, and our continued business investment positions us well to capitalise on these. We remain confident in the outlook, with strong momentum continuing into the second half of the year."

INACTIVE