Assistant Director of Sales

Job Description

At 25hours, we don’t just provide a stay, we create an experience. As our Assistant Director of Sales, you’ll be at the front line of that mission, playing a key role in generating business, building partnerships, and turning leads into long-term relationships. Working closely with the Commercial Director and Revenue team, you’ll champion everything that makes 25hours different. From our vibrant hotel spaces to our buzzing restaurants and cultural programming, making sure we’re top-of-mind for clients, agencies, and collaborators across Sydney and beyond.

This is your daily contribution to make 25hours The Olympia the most talked-about destination ...

• Drive business and build relationships across key segments - corporate, MICE, leisure, consortia, and entertainment;
• Keep the pipeline fresh and future-focused;
• Proactively seek out sales opportunities, from sales calls and site inspections to networking events and industry showcases;
• Develop tailored proposals, pitch creative ideas, and close deals that deliver both revenue and memorable guest experiences;
• Collaborate with the marketing and F&B teams on activations, packages, and experiences that drive interest and conversions;
• Represent 25hours The Olympia at industry events, trade shows, and community gatherings - always flying the flag for the brand;
• Stay ahead of trends in travel, hospitality, and lifestyle to keep your sales strategy current and compelling;
• Manage key accounts and long-term partnerships with care, ensuring retention and repeat business;
• Contribute to forecasts, reporting, and analysis to track performance and uncover new opportunities;
• Bring the 25hours spirit into every pitch, meeting, and deal - be bold, authentic, and always a little unexpected.

Qualifications

We are looking for you – with personality and that certain something …

• Proven track record in sales or business development within hospitality, lifestyle, or creative industries;
• You know how to connect with people, whether it’s a boardroom presentation or a casual coffee with a client;
• Strong commercial acumen with the ability to identify opportunities and turn leads into wins;
• Experience in the Australian market is a must - you know the city, the players, and the pulse of the industry;
• Pre-opening or new-launch experience is a plus - you understand the hustle and the opportunity that comes with building a pipeline from scratch;
• You’re a great storyteller, communicator, and relationship-builder who thrives in a collaborative, high-energy environment;
• You’re creative, curious, and not afraid to do things differently - the 25hours way;
• You're up for trying (almost) everything once and having fun along the way.

Additional Information

What’s in it for you…

• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand;

• Get to know our 25hours hotels and stay for free for a maximum of 10 nights per year as an employee;

• Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world;

• The chance to challenge the norm and work in an environment that is both creative and rewarding;

• Access to Accor's ALL Heartists program, offering exclusive discounts, offers, and experiences at Accor hotels and partner locations;

• A competitive package and plenty of opportunity for development.