Localisation Lead

🚀 Who Are We?
Welcome to Welltech—where health meets innovation!

As a global leader in the Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions.

Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of 700+ passionate professionals across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

✨ What We’re Looking For

We’re looking for a senior Localisation Lead to own and evolve our localisation efforts across product, marketing, and especially video content as we scale into new markets.

This is a high-impact, hybrid role—ideal for someone passionate about wellness and motivated by the opportunity to create content that feels local and culturally relevant.

You’ll lead a growing localisation function, overseeing everything from app UI and onboarding flows to video-based workout programmes. You’ll partner with teams across product, growth, and content to embed localisation into our workflows, championing an approach that enhances both user experience and business outcomes.

🛠 Key Responsibilities

• Own and lead the localisation strategy and execution across the full content spectrum — including product UI, marketing, and video-based content (e.g., workout videos, audio meditations/walks)

• Build and refine scalable localisation workflows — including tools, QA processes, content prep, and post-production performance

• Guide localisation for video content, including subtitling, dubbing/voiceover, cultural adaptation of scripts, and in-video graphics/text using AI

• Collaborate closely with producers, editors, and motion designers to ensure localisation is considered early in video planning and production

• Manage a small but growing team of localisers, freelancers, or vendors — mentoring them, reviewing work, and ensuring alignment on tone, brand, and execution

• Select and manage localisation platforms and oversee vendor relationships across translation, voiceover, and post-production

• Develop and maintain core assets such as tone of voice guides, glossaries, style guides, and localisation toolkits

• Use data to measure localisation quality and performance — demonstrating impact on user engagement, retention, and satisfaction across markets

• Act as an internal advocate for localisation — educating teams on best practices and encouraging early integration in product and content workflows

🎯 Required Skills

• 7+ years of localisation or internationalisation experience, ideally within a consumer-facing app, media company, or content-heavy digital product

• Deep experience localising video content at scale

• Strong leadership skills with experience guiding small teams and collaborating across disciplines (product, design, video, growth)

• Familiarity with localisation platforms and workflows (e.g., Lokalise, Phrase, Smartling) and video localisation tools or partners

• A user-centric mindset with a sharp editorial eye — you understand the importance of nuance, tone, and cultural sensitivity

• Data-literate: comfortable setting KPIs, interpreting metrics, and using insights to improve content effectiveness

• Excellent communication and project management skills: highly organised, clear, and collaborative

• Fluency in English required; fluency in one or more additional languages is a strong plus

🛤 Candidate Journey

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality

🔗 Check out some of our products:

WalkFit | Yoga-Go | Muscle Booster