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Product Marketing Manager
Posted on 3/14/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Requirements
  • A storyteller. You have empathy for customers and a belief in Color's purpose. You're able to adapt how you communicate to best reach and engage multiple audiences and differentiate Color. You have excellent verbal and written communication skills
  • Adaptable. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big-picture view and the details that matter. You're able to juggle multiple projects and priorities and communicate and prioritize effectively
  • A team player. You effectively partner with stakeholders across the organization. You're always willing to jump in to help your teammates, you seek out different perspectives, and you enjoy working with cross-functional teams to achieve shared goals
  • Data and research oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market
  • 7+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
  • Experience developing excellent customer testimonials, case studies, and other customer marketing programs
  • Excellent written and oral communication skills
  • BA/BS degree
  • Experience in health tech is valuable, but not required
Responsibilities
  • Develop product positioning and messaging informed by user research, market insights, and product understanding. You will work closely with a range of cross-functional teams-product managers, sales, design, PR, and engineering-to develop go-to-market strategy and drive launches for our products
  • Help launch new products and features. You'll write website copy and customer emails, create sales narratives and assets, and report on product feedback to continue to inform product development
  • Outline and track key metrics, evaluate and communicate the success of launches and of Color's competitive positioning in the market
Color

501-1,000 employees

Complete platform for healthcare delivery
Company Overview
Color's mission is to help people lead the healthiest life that Science + Medicine can offer
Benefits
  • Competitive salary
  • Comprehensive medical, dental, vision, life, and disability benefits. Including employer HSA contributions.
  • 401(k) match
  • Monthly lunch, phone, and wifi stipend for remote employees
  • Generous vacation policy, paid holidays and company-wide recharge days
  • Monthly stipend to spend on your well being
  • Equal paid parental leave for birthing and non-birthing parents
  • Four complementary clinical-grade genetic testing kits for you and your family
Company Core Values
  • Embrace change as our opportunity
  • Make the complex simple
  • Drive impact at scale
  • Own the outcome
  • Nurture optimism