Full-Time
Digital Programmatic Specialist
Posted on 10/3/2025
IPG Mediabrands
10,001+ employees
Global media planning, buying, analytics
No salary listed
Milan, Metropolitan City of Milan, Italy
In Person
 Growth & Marketing (3) |
|---|
| , , |
- At least 2/3 years of hands-on experience in managing programmatic activities
- Strong understanding of digital marketing strategies, including performance tracking and optimization
- Proven ability to develop and execute strategies that drive traffic, conversions, and brand awareness
- Strong analytical skills with the ability to interpret data and make actionable recommendations
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams
- Experienced working with Direct Response clients
- Proficiency Excel skills
- The ideal candidate must have a strong command of the English language and Italian
- Problem solving
- Teamworking
- Organization and proactivity in managing relationships with customers
- Lead the strategy, planning, execution and optimization of programmatic campaigns (DV3660, Amazon Ads, The Trade Desk, Hivestack…)
- Responsible for assisting the client services team with day-to-day account management for multiple international Clients
- Develop and implement strategies to reach target audiences and maximize KPIs across various platform
- Conduct thorough product analysis to ensure the right strategy and bidding approach for each campaign
- Analyzing outcomes to implement new approach, maximize results and get insights to drive innovation
- Provide mentorship and support to junior team members and share knowledge across the team
- Stay up-to-date with the latest trends in digital advertising ( eg. CTV, Digital Out Of Home, Audio.. ) to bring innovative ideas to the table
- Knowledge in Analytics, tag manager, AdServer platforms (eg. Campaign manager) and social platforms (eg. Meta, TikTok) will be considered a Plus
- Proficiency Excel skills
- Good presentation skills
- Strategic Thinking
- The ideal candidate must have a strong command of the English language and Italian
- Problem solving
- Teamworking
- Organization and proactivity in managing relationships with customers
- Experience with direct response clients
- Strong communication skills and the ability to collaborate effectively with cross-functional teams
What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2007
Simplify's Take
What believers are saying
- Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
- Launched Mediabrands Health unit for specialized health marketing.
- Partnered with Zefr to enhance Media for Good misinformation avoidance.
What critics are saying
- Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
- WPP GroupM steals CPG clients via AI media buying in 6-12 months.
- FTC consent order bans IPG agencywide brand safety decisions.
What makes IPG Mediabrands unique
- Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
- Rebooted Kinesso unit consolidates data and technology innovation.
- Partnered with Adverity to augment Acxiom data for audience planning.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Employee Stock Purchase Plan
Group Personal Pension Plan
Generous Parental Leave & Pay
Employee Assistance Programme
Wellbeing Programme
Free Eye Tests
Company News
Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches
Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.