Full-Time
Performance Marketer
Marketing, Google Ads, Meta
Posted on 9/20/2025
Wing Assistant
1,001-5,000 employees
Subscription-based virtual assistant services for businesses
Compensation Overview
CA$100k - CA$150k/yr
Toronto, ON, Canada
Remote
 Growth & Marketing (1) |
|---|
- 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
- Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
- Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
- Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
- Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
- Data-driven mindset, results-oriented, and able to meet high expectations
- Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
- Excellent prioritization, communication, and ownership in our fast-moving environment.
- 1) Paid Ad Platforms:
- - Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- - Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
- - Meta: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- - All other paid ads, including testing, optimization, and scaling
- 2) Measurement & Optimization:
- - Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
- - Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable).
- - Build dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.
- 3) Creative & Landing Experiences
- - Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.
- - Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
- 4) Lead Quality & Sales Sync
- - Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
- What success looks like (6–12 months)
- - 2x increase of Deals created from paid at flat or improved CAC.
- - Quality lift: +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
- - Scaled testing system: 4–8 meaningful experiments/month; winner rollout playbooks.
- - Channel expansion: At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.
- Day-to-day responsibilities
- - Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
- - Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.
- - Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
- - Maintain and improve conversion tracking (web & offline).
- - Study and publish weekly reports with insights, actions, and expected impact.
- Your first 30/60/90
- - 30 days: Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.
- - 60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
- - 90 days: Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.
- Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.
- Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.
- Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
- Experience running incrementality/geo holdout tests.
Wing Assistant provides virtual assistant services for businesses, offering dedicated virtual assistants that work remotely on a full-time or part-time basis through a subscription model. Clients hire VAs who handle administrative tasks such as invoicing, payment tracking, and expense recording, while gaining complimentary access to the Wing Task Workspace App for communication, task management, file sharing, and screen recording. The service works by assigning a dedicated VA and, if needed, a Customer Success Manager plus thorough training for assistants to ensure consistent quality. This differentiates Wing Assistant through a strong emphasis on customer support and investment in VA training, with pricing tied to service level and hours required. The company’s goal is to help businesses run more efficiently by providing reliable, scalable administrative support via licensed remote assistants.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$2.2M
Headquarters
Irvine, California
Founded
2018
Simplify's Take
What believers are saying
- Achieved $1.3M GSV in under one year post-launch, demonstrating strong market demand.
- Founder team from UCI with pandemic-driven pivot attracted $2.1M seed from tier-one VCs.
- Subscription model with $699–$7,999/month pricing captures diverse customer segments profitably.
What critics are saying
- AI automation platforms eliminate invoicing and expense tracking demand within 12–24 months.
- Agentic AI founders render human VAs obsolete as startups adopt zero-cost automation.
- Four-year funding drought since 2022 prevents AI integration while VC-backed competitors scale.
- BELAY and Time Etc capture vertical markets through superior domain expertise and budgets.
- Philippine VA providers undercut pricing by 50–70%, compressing margins or losing clients.
What makes Wing Assistant unique
- Managed marketplace model pairs VAs with dedicated CSMs and Wing Workspace App.
- 25+ specialized plans across sales, marketing, healthcare, real estate, e-commerce.
- Software-augmented VA service with expert-level assistants managing projects independently.
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Benefits
Performance Bonus
Job Security
Paid Training
Inclusive Culture
Upskilling Opportunities
Remote Work Options
Exceptionally Supportive Team
Opportunities for Career Growth
Company Social Events
Holiday & Overtime Pay
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -1%Wing Assistant, an Irvine, Calif. – based platform enabling companies to find remote talent for recurring work, raised $2.1m in seed funding. Backers included Surface Ventures, Brookstone Venture Capitaland UC BerkeleySkyDeck as well as angel investors. Co-founded by Karan Kanwar, CEO, Martin Gomez, COO, Saideep Gupta, CTO, and Roland Polzin, CMO, Wing Assistant provides business [] The post Wing Assistant Raises $2.1M in Seed Funding appeared first on FinSMEs.
Wing AI is partnering with KiwiBot to develop robotic delivery services.
Wing AI is partnering with KiwiBot to develop robotic delivery services.