Kinesso – Coordinator
Search
Posted on 11/1/2023
Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics
Company Stage
Later Stage VC
Total Funding
N/A
Founded
2007
Headquarters
New York, New York
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 4%2 year growth
↑ 4%Locations
Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Marketing
PowerPoint/Keynote/Slides
Communications
CategoriesNew
Product
Growth & Marketing
Responsibilities
- Support the Account Management team with insights to inform RFPs, decks, and proposals
- Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services
- Develop in-depth knowledge of the digital media industry
- Assist the Analyst with account set up and execution
- Ensure consistency of SEM recommendations and objectives
- Pull reports, prepare actionable insights and recommendations and communicate these effectively in presentations
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs). Assist with training Interns or teammates on tools and processes
- Support Analyst with sourcing proposals from media partners and liaise with Specialty Business Units (SBUs) as required
- Oversee the administration and maintenance of the SEM strategy - regularly evaluate performance, proactively optimize websites, provide post reports and ensure flawless setup and digital activation
Desired Qualifications
- Previous experience working within an advertising agency or with a media partner or in search marketing, an asset
- Full understanding of the roles of various digital channels
- Understanding trafficking and website tagging processes an asset
- Exposure to various platforms (e.g. Google Analytics, Google Search Console, Google Data Studios, etc.)
- Passion for data, emerging media and technology
- Strong learning agility, with a passion for continuous development
- Client service oriented
- Proactive approach to problem solving, assisting the team, self-development, etc
- Excellent communication skills (both written and verbal)
- Highly developed organizational skills with a strong attention to detail and accuracy
- Ability to work well and multi-task
- Ability to work collaboratively as well as independently
- Ability to develop and foster relationships with media partners
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)