Senior Associate

Career Category

Job Description

ABOUT THE ROLE

Role Description:

The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.

The ideal candidate will have expertise in marketing automation platforms, a strong understanding of data segmentation and activation, and experience in campaign orchestration across multiple channels. Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.

Roles & Responsibilities: 

• Design, build, and execute end-to-end marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages

• Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)

• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs

• Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities

• Configure journey orchestration, including entry criteria, decision splits, and exit logic to optimize customer engagement

• Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards (e.g., CAN-SPAM, CCPA, etc.)

• Conduct QA and UAT to validate campaign logic, audience targeting, rendering, and data accuracy

• Monitor campaign performance, IP reputation, and deliverability, providing recommendations for optimization

• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices

• Participate in agile sprint planning and provide technical estimations for campaign development

Basic Qualifications and Experience:

• Master’s degree with 4+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field, OR

• Bachelor’s degree with 5+ years of experience in Marketing Technology, Data Analytics, Computer Science, or related field,

Functional Skills:

Must-Have Skills:

• Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Page development

• Experience with Salesforce CDP (Data Cloud) for audience segmentation and activation

• Proficiency in SOQL, SQL, and AMPscript, with a strong understanding of data structures in CRM environments

Good-to-Have Skills:

• Familiarity with marketing analytics tools and data visualization platforms

• Knowledge of data governance, customer data privacy best practices, and United States compliance standards (e.g., CAN-SPAM, CCPA, etc.)

• Experience integrating digital advertising strategies within SFMC ecosystems

• Exposure to agile methodologies and sprint planning processes

Preferred Professional Certifications

• Preferred Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer)

• Preferred Salesforce Data Cloud Consultant certification

Soft Skills:

• Excellent critical-thinking and problem-solving skills

• Strong communication and collaboration abilities

• Effective organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously

• Demonstrated ability to function effectively in a team setting within a fast-paced, agile environment

• Strong presentation skills to communicate campaign results and technical insights to stakeholders