Essential Job Duties and Responsibilities:

• Strategy Development:
• Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers.
• Analyze market trends and customer needs to refine marketing approaches.
• Work closely with sales and product teams to align marketing efforts with business goals.
• Campaign Management:
• Plan, execute, and monitor multi‐channel marketing campaigns (digital, social media, email, print, etc.).
• Oversee content creation, including blog posts, social media, newsletters, and other materials.
• Manage lead generation campaigns, analyzing performance metrics and optimizing for results.
• Digital Marketing & Analytics: 
• Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads.
• Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar.
• Use data insights to make informed marketing decisions and adjust strategies as needed.
• Budget Management: 
• Manage the marketing budget and allocate resources across campaigns.
• Provide regular reports on campaign performance and budget expenditures.

Required Skills, Knowledge and Abilities:

• Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• 5+ years of marketing experience in the mortgage industry.
• Strong understanding of digital marketing, including SEO, PPC, and content marketing.
• Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms.
• Excellent communication, project management, and analytical skills.
• Preferred Skills: 
• Familiarity with mortgage industry regulations and compliance.
• Experience with customer relationship management (CRM) software.
• Creative problem‐solving abilities and a results‐driven mindset.